The following is my recent post on the VentureFizz Blog
It usually starts with someone’s bright idea: “We need to disrupt this market…fast. How about we just give away our product. It will go viral and kill .”
In theory it sounds great. It’s such a simple way to kick your mortal enemy in their revenue stream by giving away your product for free.
In my world, there are many examples like Solarwinds and Splunk, where the free products were key awareness builders and growth drivers. It seems pretty straightforward… however, launching and growing a free product is hard work and the “overnight sensations” are often high-profile exceptions rather than the rule. Over the past 10 years I’ve marketed a number of different free offerings and here some things that I have learned:
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I had a chance to talk with one of my favorite marketing innovators and bloggers, Scott Brinker. In classic Tangyslice fashion we talked about the value of agile and the role of experimentation in marketing. Here is the full interview.
I prepared this presentation for a “lunch and Learn” session with Joe Chernov and his team at Eloqua.
When Attachmate completed its purchase of Novell and I found myself “on the street”, I thought I was all set for another summer of Frank. The great news, however, is that I received a job offer about 48 hours after my “departure” from Novell. My new role is leading marketing for Correlsense, a private software firm in the application performance management space. It has a bunch of happy customers, interesting technology, great investors and strong revenue growth – things I am very excited about. Continue reading The summer of Frank part deux?
In baseball, there is an old adage that “stats are for losers”. This refers to the fact that fans often resort to talking about the stats of their favorite team or players when they are losing. In pro sports, winning is what matters – all else is background noise. Continue reading Are benchmarks for losers?
I asked the question “Does B2B marketing need a new management paradigm?” B2B Magazine’s NetMarketing Breakfast on Sept 23, 2010