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  • Random Musings
  • Social Media

The Essentials of Marketing Automation

In early October, I moderated a panel at the MarketingProfs B2B Marketing...

Seven things a blog post is not…

A direct response marketing program – This means we need to avoid the...

A 21 day plan for creating your own Internet radio or TV show

Image via Wikipedia Wake up everybody. The age of plentiful...

Ten reasons why I’m a #mktgnerd

know I haven’t been blogging and tweeting much lately (too busy in startup land) but I can’t believe you left me off your list of #mktgnerds. While I lack any empirical evidence, I hope that you will consider the following evidence to justify my inclusion.

The summer of Frank part deux?

When Attachmate completed its purchase of Novell and I found myself “on the street”, I thought I was all set for another summer of Frank. The great news, however, is that I received a job offer about 48 hours after my “departure” from Novell. My new role is leading marketing for Correlsense, a private software firm in the application performance management space. It has a bunch of happy customers, interesting technology, great investors and strong revenue growth – things I am very excited about.

Are benchmarks for losers?

In baseball, there is an old adage that “stats are for losers”....

Rebranding Agile: How agile marketing is changing the way marketers work

Last week I trekked to Malmo Sweden for the Oredev Conference. As the token...

Corporate Social Media: After the Buzz

I was a guest on This Week in Social Media hosted by PJA Advertising +...

Seven simple steps to more effective social media listening

I’m sure that most of us have heard the social media truism that first...