Tangyslice

Exploring marketing that is agile, accountable and social

Entries for September, 2007

B2B Social Media Mogul

It is hard to ignore LinkedIn and its 10 million-plus users. It seems like a day doesn’t pass without an old college classmate, former coworker or late night business school study group partner reconnecting via LinkedIn.
http://www.linkedin.com/static?key=press_releases_041107
What I like about LinkedIn:

Easy access to vCards for the most important nodes of my professional network. [...]

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Further evidence of the decline and fall of live events

This turgid PC World headline popped out of my newsfeed this morning: Startup Company Asked to Leave Demo Show. Naturally, I had to click on this and find out what the fuss was all about. Here’s the skinny:
A scheduled presenter, mEgo at the semi-annual DEMOfall conference was summarily thrown out after it was [...]

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Customer Advocacy on the Web: How Do You Measure It?

I am a scientist at heart and am always pressing my people for better ways to understand the effectiveness of program spends. This morning, I found a great series of articles by Heidi Cohen on ClickZ about “Retention Marketing”.
http://www.clickz.com/3626900
She offers some advice on how to track the effectiveness of your customer advocacy programs including:

Collating feedback [...]

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A Web 2.0 Tag Cloud

I was killing time waiting for hideous traffic on 128 to subside so I could get to the mall to buy espresso cups, and I came across this Web 2.0 tag cloud on wikipedia. I was researching tag clouds, because I think they’re cool, but I realized that this particular example was something worth [...]

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We’re gonna party like its 1999

I read in the Wall Street Journal this morning that Google and Microsoft are in an epic battle for the hearts and minds (and ad dollars) of Facebook. Besides not knowing who to cheer for, my mind drifted to Geocities and Tripod (what ever happened to them?). Then in the “Money and Investing” section, Dennis [...]

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The Great Graveyard of the Blogosphere

With all the current hype for blogging, sometimes the cold, hard facts get lost. According to research from Gartner Group, the number of abandoned blogs will topped 200 million in late 2006.
Jokes about creating a blog to impress your Mom aside (Hi Mom:-), they are predicting that the number of blogs will [...]

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Data fetishists and people who love them

There’s been a lot of swirl around Ian Ayres, an econometrician and law professor at Yale, and his new book, Super Crunchers, and I’m generally in favor of it. Ayres advocates using data, not intuition, to make decisions. “duh” you say? Me too, but apparently there are lots of people who prefer their own intneral [...]

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