Microsoft, Still the Bridesmaid?
With all the noise about the potential “deal” with Microsoft and Yahoo, it’s easy to forget that the combined company would have around 50% of the total search traffic of Google. While a Microhoo “merger” would provide wider distribution for Yahoo paid search (if you are like Mr. Tangy who is currently ignoring Microsoft’s paid seach), it would still remain a distant second. According to recent comScore data, search traffic appears to be flattening in the US. Does this mean the battle for Web supremacy is over and Microsoft has lost? I know Mr. Ballmer is not one to give up.
Proactive moves with Facebook will certainly increase Microhoo’s (Yasoft’s?) reach into the Web 2.0 arena but in the end of the day the titans of Redmond WA continue make most of their profits from desktop and enterprise software. While tinkering with file formats in Office will squeeze a few more dollars out of their legacy Windows platform, one has to wonder if they are still thinking it is 1999 and they can still win the search wars (when the real battles are elsewhere)?