Selecting a Web 2.0 PR Agency (Part II)

Based on the criteria from my previous post, we made the following short list of candidates:

  • PerkettPR (referral from friend at ConstantContact)
  • KEL and Partners (found them Googling)
  • Topaz (Limeduck worked with them before and raved about working with @DougH)
  • Version 2 Communications (Got recent LinkedIn connection from old colleague Rob Halpin who is working for Maura FitzGerald’s new agency)
  • Waggener Edstrom (family friend Jon Bornstein just landed there)

Here are some of the other well known Boston PR firms that we knew about but didn’t consider:

  • Schwartz Communications
  • PAN Communications
  • Shift Communications

These were under the category of “old school firms I have worked with in the past or knew their reputation”.

Stay tuned for more info about how we evaluated each firm.

Author: Frank Days

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