Tangyslice

Over the last few months I’ve seen a significant decrease in LinkedIn connection requests and a corresponding increase in Facebook friends.  It seems that Generation X is waking up to Facebook and may start nibbling on LinkedIn’s user base.  While these two sites serve very different purposes, they are still fighting for my online attention.
Here [...]

So here were are almost a month after the completion of my social media journey.  As promised, here is the list of sites I am still using:
Twitter: Now that their major outages seem to be behind them, I can regularly share my microdrivel with my “followers”.
Facebook: Gen-X is now embracing Facebook and I am regularly [...]

What once was a fun and hip way to promote your product or service has now become a common rationalization for the next magical project pitched by your favorite agency.  Just take a minute and Google “viral marketing”.  You’ll find an endless stream of creative types touting some viral video, screensaver or other form of [...]

Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfair advantage to marketers with MBAs [...]