1. I found this interesting post last week by Peter Kim about a framework to measure social media. It is a step in the right direction but it still makes we wonder about when we will see industry standard metrics emerge for social media (ie cost per action, cost per click, etc).
2. I’ve seen a [...]
I have a CEO friend who uses the expression the “anxious parade of activity” to describe the way marketing people often present results to him. I’m sure you have seen this before. “First we did this tradeshow, then the agency made this pretty brochure, then we ran this ad in Magazine x….” The entire thread [...]
Here are a couple of things that are on my mind this brisk Monday morning.
1. It is interesting to see Kel Kelly asking about partners and spouses who Twitter together. Personally, I spare my friends and family members from my microdrivel unless they are already a Twitterati or connected via Facebook or Linkedin.
2. I agree [...]
In this interview, I talk with Kel Kelly, Founder and CEO of Kel & Partners. As you will see Kel is enthusiastic about Web 2.0. This is no surprise as it is a cornerstone of her practice. She explains how they are now seeing interest in social media spreading beyond a narrow band of Web [...]
A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discover something something shocking that explained his untimely demise - his 54 page marketing plan. I’ve never been one to create [...]
With all the hype surrounding social media these days, I decided I would find some “real people” using Web 2.0 to improve the way they do business. Over the next few weeks, I will be interviewing a series of marketers and agency people to better understand what it all means to “the rest of us”.
In [...]
My British friends have an expression for those people hanging around, blocking sidewalks and taking other disruptive measures to get you to give to their cause of the day. They call them charity muggers or “chuggers“.
Given the plethora of chuggers who have descended on Davis Square in Somerville, Limeduck and I have decided to create [...]
Everyday I’m reminded that Marketing is both art and science. It is the art part that always challenges me. There is no formula to derive that magical viral marketing video or blockbuster TV ad. It usually requires someone with a wildly creative mind and a track record for delivering results. Beyond that I have found [...]
My Status from Twitter
