http://www.tangyslice.com/2008/09/16/the-agile-marketing-plan/ sharp. social. accountable. Tue, 21 Jun 2011 14:21:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.tangyslice.com/2008/09/16/the-agile-marketing-plan/comment-page-1/#comment-581 Lynne Fri, 19 Sep 2008 04:21:43 +0000 http://www.tangyslice.com/?p=53#comment-581 As a consultant, I worked with a company that had a 20 odd page marketing plan stuffed with buzz words. It had measurable goals but they were impossible to achieve growth goals with no tactics to support them. After handing me the document, no one referred to it again. Sadly, it sounds like this experience is the rule rather than the exception. As a consultant, I worked with a company that had a 20 odd page marketing plan stuffed with buzz words. It had measurable goals but they were impossible to achieve growth goals with no tactics to support them. After handing me the document, no one referred to it again. Sadly, it sounds like this experience is the rule rather than the exception.

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