Monday Morning Musings

1. I found this interesting post last week by Peter Kim about a framework to measure social media.  It is a step in the right direction but it still makes we wonder about when we will see industry standard metrics emerge for social media (ie cost per action, cost per click, etc).

2. I’ve seen a couple of recent articles about Twitter jumping the shark.  I can’t quantify it but it feels like oversharing is down within my cohort.

3. Are we starting to see signs of the social media bubble bursting on the west coast?

4. Don’t forget about Myspace.  With all the buzz surrounding Facebook these days it is easy to forget who has more search traffic.

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One Response to Monday Morning Musings

  1. Pingback: Marketing Analytics » Meaningless Metrics and Why A/B Testing Matters

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