Tangyslice

Exploring marketing that is agile, accountable and social

Entries for November, 2008

Customer Retention Metrics

Nov.11, 2008 in Random Musings

How do you track the success of customer or account management programs?  Here are some examples I’ve seen:

Customer retention rate = The percentage of customers who stay with you over the total number of customers.  The downside is that this number ignores the fact that some customers are more important/valuable than others.
Revenue retention rate = [...]

Comments (3)

ABC: Always Be Compiling

Nov.05, 2008 in Internet Marketing, Marketing, Viral Marketing

One of my lasting recollections from yesterday’s elections was how effectively the Obama campaign used its database.  I never made a donation.  I never attended an event. I never even talked with a chugger.  All I did was forward a laugh-out-loud viral video to my wife and I was hooked.
Early yesterday morning I received an [...]

Comments (2)

  

Tangyslice tests, questions and discusses social media as they relate to online marketing. For color, we also explore the intersection of agile management and technology marketing.