Comments on: ABC: Always Be Compiling http://www.tangyslice.com/2008/11/05/abc-alway-be-compiling/ sharp. social. accountable. Wed, 28 Apr 2010 23:26:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jillian Curley http://www.tangyslice.com/2008/11/05/abc-alway-be-compiling/comment-page-1/#comment-1266 Jillian Curley Wed, 12 Nov 2008 21:28:50 +0000 http://www.tangyslice.com/?p=71#comment-1266 This video was a riot and I too fell victim to the viral effect. As a fellow marketer I often find myself feeling "guilty" when opting out/unsubscribing from promotional emails but honestly some do it better than others. An email every day is highly frustrating - does this really work for retailers? One economical way I've witnessed retailers (specifically) gathering contact information is flat out asking for it at POS before the transaction is made. I was getting used to being asked for a Zip Code, then my phone number, now I am bluntly asked for my email address. I'm surprised in myself how often I actually give them the information. This video was a riot and I too fell victim to the viral effect.

As a fellow marketer I often find myself feeling “guilty” when opting out/unsubscribing from promotional emails but honestly some do it better than others. An email every day is highly frustrating – does this really work for retailers?

One economical way I’ve witnessed retailers (specifically) gathering contact information is flat out asking for it at POS before the transaction is made. I was getting used to being asked for a Zip Code, then my phone number, now I am bluntly asked for my email address. I’m surprised in myself how often I actually give them the information.

]]> By: Patrick Moran - CMO, Mzinga http://www.tangyslice.com/2008/11/05/abc-alway-be-compiling/comment-page-1/#comment-1172 Patrick Moran - CMO, Mzinga Wed, 05 Nov 2008 17:55:51 +0000 http://www.tangyslice.com/?p=71#comment-1172 When I ran marketing for a competitive phone company called Essential.com (ahem, not so competitive anymore)... We ran a "the teleguard campaign" -- this was before the "Do Not Call" list for telemarketers -- we collected over 2 Million names and email addresses and phone numbers from people online and sent their info to the DMA, as well as all the big telemarketing shops telling them "DO NOT CALL THESE PEOPLE!"... In exchange for their participation, we gave them value by working on their behalf, and they became members of the service which allowed us to negotiate better rates (in bulk) with the big long distance carriers, which we passed on to the consumer. It only works if you offer a win-win situation for all involved. - Patrick Mzinga When I ran marketing for a competitive phone company called Essential.com (ahem, not so competitive anymore)… We ran a “the teleguard campaign” — this was before the “Do Not Call” list for telemarketers — we collected over 2 Million names and email addresses and phone numbers from people online and sent their info to the DMA, as well as all the big telemarketing shops telling them “DO NOT CALL THESE PEOPLE!”… In exchange for their participation, we gave them value by working on their behalf, and they became members of the service which allowed us to negotiate better rates (in bulk) with the big long distance carriers, which we passed on to the consumer. It only works if you offer a win-win situation for all involved.

- Patrick
Mzinga

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