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Jan 13 2009

Why do marketers love social media?

Posted by Frank in Practical Social Media, tags: ,

Here are some of the reasons that came into my head:

  • Shiny new object: It is where the action is today even with the bursting of the Web 2.0 bubble
  • My favorite four letter word: Most of the channels are free (or almost free)
  • Good listeners: There is always someone you can talk with since the conversations are going 24/7
  • Easy to try: There are low-cost/no-cost ways to test most media
  • Accountable: It is easy to track referrers from these media
  • (Almost) Famous: With so many sites, you can be a legend somewhere (besides your own mind)
  • Branding building: You can enhance your personal brand as you do your day job
  • Accessible tools: A quick trip to Mashable.com shows the hundreds of free, easy-to-use tools to make you look like a social media rockstar.
  • Agile marketing: You don’t need to wait for your agency to make changes to your blog or Facebook page.

Why do you use social media?

This entry was posted on Tuesday, January 13th, 2009 at 12:55 pm and is filed under Practical Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Why do marketers love social media?”
  1. Ron Shevlin says:
    January 13, 2009 at 4:21 pm

    a: They’re failing at reaching/engaging customers and prospects through every other channel, so why not try a new channel.

  2. Why does your boss hate social media? says:
    January 15, 2009 at 2:55 pm

    [...] media? Jan.15, 2009 in Internet Marketing, Social Media Innovation My recent question “why do marketers love social media?” got me thinking.  If marketers love social media so much, why don’t social media [...]

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