Comments on: Why does your boss hate social media?

By: HOW TO Sell Social Media to Cynics, Skeptics & Luddites - Tips, Resources & Advice

Mon, 02 Feb 2009 11:27:50 +0000

[...] Why does your boss hate social media? From Tangyslice: Some reasons your boss may resist your social media pitch. [...]

By: Cheerleaders for Social Media « Erin Martin’s Weblog

Cheerleaders for Social Media « Erin Martin’s Weblog — Wed, 21 Jan 2009 22:24:25 +0000

[...] Why does your boss hate social media? [...]

By: Zazoo » Blog Archive » Social media - decision makers still not convinced

Sun, 18 Jan 2009 20:17:31 +0000

[...] to most people in the C-suite. The Tangyslice blog has produced a good summary of the reasons “Why your boss hates social media.” They [...]

By: Lynne

Lynne — Sat, 17 Jan 2009 02:17:10 +0000

I would say that some bosses think, “if we have never done social media before, why do we need to start now?” My clients fear the unknown or unproven and for many folks social media is still that. If they can’t demonstrate the value of social media, it is not worth the effort to try it in their minds.

By: Mary H Ruth

Mary H Ruth — Fri, 16 Jan 2009 21:00:12 +0000

Good topic to deal with, and excellent points made here. I bet, overall, the reason it’s hard for bosses to accept social media is the reversal in fundamental thinking that it requires: old marketing vs. new is outbound vs. inbound, tell ‘em vs. ask ‘em, preaching vs. communicating, selling vs. giving. Hard for the jaded oldsters to realize the possibilities of cooperative capitalism.