As I shared earlier this week, I’ve been experimenting with social media advertising on Facebook. The results to date have been, how do i say this politely, appalling. I knew from my prior research that the clickthroughs would be lower than paid search on Google but given the lower expected cost per click and and larger number of impressions, I figured we might “make it up in volume”.
Here some interesting articles I’ve compiled while I try to assess the effectiveness of this campaign and my future with social media advertising.
Ad Gurus Find The ‘Real Value’ Of Online Advertising Remains Elusive
What’s the future for social network ads?
Reach versus Engagement, part II (full post)
Quick Case Study on Facebook Advertising
The Facebook Ad Experiment — 5 Recommendations for a Successful Campaign
Facebook Ads: Ineffective or Fraud?
Social Network Advertising Must Change for Brands
Results From My Facebook Ad Campaign
As you can see, the jury is still out for social media ads and only more testing will help us discover the truth.
Have you read any good articles?
here’s a blog post describing some recent research conducted that looked into the impact of social networking advertising on Gen Yers: http://thepmn.org/_blog/The_PMN_Blog