Comments on: Getting started with B2B social media http://www.tangyslice.com/2009/04/09/getting-started-with-b2b-social-media/ sharp. social. accountable. Wed, 28 Apr 2010 23:26:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Stuart Foster http://www.tangyslice.com/2009/04/09/getting-started-with-b2b-social-media/comment-page-1/#comment-8046 Stuart Foster Thu, 09 Apr 2009 15:33:41 +0000 http://www.tangyslice.com/?p=294#comment-8046 I actually first broke into Social Media (from a business standpoint) with a b2b based product. It was high tech, not easily understandable to a layperson, and had a high price point. Could not agree with Frank more here from a b2b perspective. It's a different kind of market then most SM avenues (and consultants) are used to dealing with. Test. Test. Test. If you hold true to this maxim: "As I have advocated in the past, the best way to identify the right media is test many, kill off the losers and scale up the winners." You will be far ahead of the game. I actually first broke into Social Media (from a business standpoint) with a b2b based product. It was high tech, not easily understandable to a layperson, and had a high price point.

Could not agree with Frank more here from a b2b perspective. It’s a different kind of market then most SM avenues (and consultants) are used to dealing with.

Test. Test. Test. If you hold true to this maxim: “As I have advocated in the past, the best way to identify the right media is test many, kill off the losers and scale up the winners.” You will be far ahead of the game.

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