http://www.tangyslice.com/2009/05/05/can-i-have-a-witness-from-the-congregation/ sharp. social. accountable. Wed, 16 Dec 2009 16:11:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.tangyslice.com/2009/05/05/can-i-have-a-witness-from-the-congregation/comment-page-1/#comment-8620 daniel shugrue Wed, 03 Jun 2009 16:11:41 +0000 http://www.tangyslice.com/?p=347#comment-8620 Agreed on the "evangelist" title -- it is over-used and gives the impression we put stock in faith over science. For examples of social media working for "boring" companies, I look to my dog-eared copy of "Groundswell" -- Charles Schwab, Network Solutions, P&G have all built communities, learned from the language and demographics of the people in those communities, tweaked marketing to match the language used in the segments they attracted, and then won more business from those segments. Agreed on the “evangelist” title — it is over-used and gives the impression we put stock in faith over science. For examples of social media working for “boring” companies, I look to my dog-eared copy of “Groundswell” — Charles Schwab, Network Solutions, P&G have all built communities, learned from the language and demographics of the people in those communities, tweaked marketing to match the language used in the segments they attracted, and then won more business from those segments.

]]> http://www.tangyslice.com/2009/05/05/can-i-have-a-witness-from-the-congregation/comment-page-1/#comment-8617 A post evangelic social media world | tangyslice Tue, 02 Jun 2009 13:15:46 +0000 http://www.tangyslice.com/?p=347#comment-8617 [...] a followup to my recent rant about faith-based arguments, I grappling for a better label for a social media proponent.  Aside from the obvious consultant [...] [...] a followup to my recent rant about faith-based arguments, I grappling for a better label for a social media proponent.  Aside from the obvious consultant [...]

]]> http://www.tangyslice.com/2009/05/05/can-i-have-a-witness-from-the-congregation/comment-page-1/#comment-8514 Frank Thu, 07 May 2009 18:29:17 +0000 http://www.tangyslice.com/?p=347#comment-8514 I was thinking more about examples from boring companies using social media to sell products to other companies. Once you cut through the overblown hype for these three examples, I am not sure how compelling these examples are to pragmatic marketers and other execs. I was thinking more about examples from boring companies using social media to sell products to other companies. Once you cut through the overblown hype for these three examples, I am not sure how compelling these examples are to pragmatic marketers and other execs.

]]> http://www.tangyslice.com/2009/05/05/can-i-have-a-witness-from-the-congregation/comment-page-1/#comment-8505 Stuart Foster Tue, 05 May 2009 19:19:55 +0000 http://www.tangyslice.com/?p=347#comment-8505 Zappos. crowdSPRING. HubSpot. Clear examples are right in front of us. We just have to use examples as a lead in...rather then a fall back. Zappos. crowdSPRING. HubSpot. Clear examples are right in front of us. We just have to use examples as a lead in…rather then a fall back.

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