Ten signs you are a skeptical marketer

You ask for goals and metrics before a project starts
You search for analogous historical programs to give you sense of potential results
You ask too many questions when a vendor uses jargon or overly technical terms
You talk with others who have tried this type of marketing before
You push vendors for CPA or pay for performance deals
You make vendors give you the full volume price until a medium is proven
You don’t believe the hype about anything that is hot
You start with a low cost test whenever possible
You believe in results over rate cards
Your colleagues ask you to critique their programs to help improve results.

Did I mention I am hosting a new webinar and podcast series for the Skeptical CMO
?

Did I miss any others?

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