Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV.
They have an interesting approach to using video as a B2B lead generation tool.
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1 comment to Video: What it means to be a skeptical CMO and accountable marketerLeave a Reply |
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Great video, I agree what good is a lead if it is not followed through a good sales system. Too many times we have seen a good lead go as a result of a lack of a system. A good sales system will be measurable as you mention a results-based metrics.