Video: What it means to be a skeptical CMO and accountable marketer

Jul 09 2009

Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV.

They have an interesting approach to using video as a B2B lead generation tool.

This entry was posted on Thursday, July 9th, 2009 at 8:36 am and is filed under Accountable Marketing, Innovative Marketing Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Video: What it means to be a skeptical CMO and accountable marketer”

B2B Lead generation says:

November 24, 2009 at 8:09 am

Great video, I agree what good is a lead if it is not followed through a good sales system. Too many times we have seen a good lead go as a result of a lack of a system. A good sales system will be measurable as you mention a results-based metrics.