Video: What it means to be a skeptical CMO and accountable marketer

Posted on July 9, 2009 by Frank

Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV.

ptv1

They have an interesting approach to using video as a B2B lead generation tool.

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One Response to Video: What it means to be a skeptical CMO and accountable marketer

  1. B2B Lead generation says:
    November 24, 2009 at 8:09 am

    Great video, I agree what good is a lead if it is not followed through a good sales system. Too many times we have seen a good lead go as a result of a lack of a system. A good sales system will be measurable as you mention a results-based metrics.

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