http://www.tangyslice.com/2009/07/09/video-what-it-means-to-be-a-skeptical-cmo-and-accountable-marketer/ sharp. social. accountable. Tue, 21 Jun 2011 14:21:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.tangyslice.com/2009/07/09/video-what-it-means-to-be-a-skeptical-cmo-and-accountable-marketer/comment-page-1/#comment-9487 B2B Lead generation Tue, 24 Nov 2009 13:09:08 +0000 http://www.tangyslice.com/?p=387#comment-9487 Great video, I agree what good is a lead if it is not followed through a good sales system. Too many times we have seen a good lead go as a result of a lack of a system. A good sales system will be measurable as you mention a results-based metrics. Great video, I agree what good is a lead if it is not followed through a good sales system. Too many times we have seen a good lead go as a result of a lack of a system. A good sales system will be measurable as you mention a results-based metrics.

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