Comments on: Man can’t live on inbound marketing alone…

By: Social Media Plagues Six through Eight | limeduck

Social Media Plagues Six through Eight | limeduck — Sun, 04 Apr 2010 14:13:29 +0000

[...] Media Purism. Or maybe I should call it Puritanism. The idea that Social Media is All You Need and the related idea that It Cannot Be Mixed or Diluted with Other Modes and Methods have the ugly [...]

By: can inbound marketing do it all? | the qualified yes

can inbound marketing do it all? | the qualified yes — Thu, 10 Sep 2009 19:03:33 +0000

[...] post on the tangy slice blog this morning – a fresh take on how web 2.0, and more specifically inbound marketing, [...]

By: Stuart Foster

Stuart Foster — Thu, 10 Sep 2009 16:08:55 +0000

This is why I’m really really excited about the opportunities within more advanced contextual advertising. Social media buys within Facebook and Stumbleupon. Miniscule CPCs AND massive target audiences.

I’m also more then a bit excited about the potential of print and tv advertisement measuring techniques. (I’m thinking about counted irises here…)

The future looks cool. Take what you know from the past, utilize the better technology and profit.

Also…glad to see another slice up today.

By: Todd Randolph

Todd Randolph — Thu, 10 Sep 2009 15:36:50 +0000

it’s true that in the fishbowl we can get tipsy on the koolaid from time to time. however, the comparison you make above between ‘old’ and online media doesn’t really talk to the core premise of inbound marketing. the grail of inbound is content so compelling that others in your network want to share it. then others in _their_ network share it, etc. the end result is that people who need your widgets or service or whatever gain awareness not from a broadcast message (via whatever channel) but as a trusted referral.

to a drawback to this approach is the time needed to ‘seed’ the target population with high value content. the amount of seeding required correlates to the size of the enterprise. if you are a consultant looking to gain five or ten new clients and your overhead is low, your funnel is pretty small. if you are volkswagen or kraft and the assembly lines are running 24/7, the sheer scale of the operation means that some accelerant is required in the form of awareness-building, broadcast messaging.

I believe your post relates more to the media strategy for that type of awareness-building than to a judgment on the utility of an inbound marketing program. whether you are promoting yourself or clients via 30 second spots in the superbowl or some local cherub’s version of icarly, you are still doing broadcasting a message. as noted, that’s not automatically a bad thing. but I think your post blurs the line between in_bound_ and in_ternet_ marketing.

I look forward to seeing how others weigh in. and I look forward to learning more from you and other experts in the brave new marketing worlkd…