Calling the top of the social media market?

So what is tangy these days?  I think it might be time to call the top of the social media market.  I know, I know, people have been doing this since mid 2007 but I think we finally might have the traffic numbers to back this up.  Check out the traffic for what I consider three core social media sites for B2B marketers over the last four months. For some reason, the embedded graphs don’t show September which is flat for each graph so you should click through to Compete to get the full picture.

One B2B site that seems to be growing is LinkedIn.  I guess people are still job hunting.

OK, four months is not necessarily conclusive especially when they span the summer but it makes me wonder…

So what does this all mean?

  • Is the traffic migrating elsewhere?
  • Are people focusing on job hunting again?
  • Do the students now have homework?

I guess we’ll really know we’re at the top when the Twitter guys sell out.  Insiders typically sell right before the crash, right?  FYI, they recently raised another round of VC money so I may be premature in calling the top.

What do you think – are we at the top yet?

Author: Frank Days

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  1. Looks to me that your charts start with a flat period and end with a flat period. I wonder if we aren’t in a seasonal flat spot.

  2. Hmm. If my feelings towards social media are any indication, then yes, totally capped. It’s exhausting to keep up on a personal level, let alone in a B2B setting. I don’t know if “people are focusing on job hunting again” as much as it might be that people are actually focusing on the job they have!

    Also worth considering if the rise of apps is taking away direct traffic from these sites. I don’t have to visit to update my status, to tweet, etc. Not sure how all that is calculated, though!

  3. Both Mashable and the Boston Globe posted articles this week about Twitter’s flattening user base…


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