Rebranding Agile: How agile marketing is changing the way marketers work

Last week I trekked to Malmo Sweden for the Oredev Conference. As the token marketer, I was asked to share how Agile marketing is being used in marketing today. Here is the video from my talk.

Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World from Øredev Conference on Vimeo.

Here are my slides if the video is too long.

I’d like to thank Scott Brinker for the referral along with Jakob Wolman for his help with the topic. And finally, I’d like to give a shout out to Mattias Georgson Petrén and Emily Holweck from Jayway making it all happen.

Author: Frank Days

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