The Essentials of Marketing Automation

In early October, I moderated a panel at the MarketingProfs B2B Marketing Forum in Boston.  The panel included William Toll, Lori Cohen and David Karp. Despite all the hype many people are still trying to figure out where marketing automation fits into their mix.

Here are the slides.

Thanks to @marketingprofs, Ann Handley and Kathy Bushman for the opportunity.

 

Author: Frank Days

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