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Author Archives: Frank
Corporate Social Media: After the Buzz
Back in June I was a guest on This Week in Social Media hosted by PJA Advertising + Marketing. The show was rebroadcasted last week. I had a chance to listen again and thought there were some interesting nuggets. Mike … Continue reading
Seven things a blog post is not…
A direct response marketing program – This means we need to avoid the urge to include conversation stopping things like hyperbole, canned benefits statements and a call to action. Few things shut down a blog conversations faster than “act before … Continue reading
Posted in Internet Marketing, Practical Social Media
Tagged blog, case study, direct response, pagerank, podcast, press release
4 Comments
A 21 day plan for creating your own Internet radio or TV show
Image via Wikipedia Wake up everybody. The age of plentiful bandwidth is here. This means a streaming radio show can sound like the host is sitting right next to you. Last summer I blogged about my learning from producing a … Continue reading
My social media reading list
I’ve been accumulating news stories and blog posts for a B2B social media training course. As much as I like Digg, I felt like Delicious was a better way to organzing the articles. Here is the link I particularly like … Continue reading
The summer of Frank has become the winter of Novell
If you haven’t figured it out yet, I joined Novell as the Director of New and Social Media back in October. I am superstitious and don’t like to announce things for 60 days (it is a long story about potatoes … Continue reading
Posted in Practical Social Media
4 Comments
23 social media things for your next software marketing announcement
In no particular order: Blog it Tweet it Digg it Stumble it Post in LinkedIn groups Add to email signature Tweet it again later today Post to Facebook group(s)/fan page(s) Update your LinkedIn status Share in customer forums Reddit Create … Continue reading
Posted in Internet Marketing, Practical Social Media
Tagged b2b social media, software marketing
3 Comments
Calling the top of the social media market?
So what is tangy these days? I think it might be time to call the top of the social media market. I know, I know, people have been doing this since mid 2007 but I think we finally might have … Continue reading
Where does it go from here?
A number of recent conversations with clients and CMO friends have centered on what to try next in B2B marketing. The conversations have gone something like this: “I’ve cut back PR because I just couldn’t justify the retainer. Our traditional … Continue reading
Posted in Internet Marketing, Practical Social Media
2 Comments
A seven step approach to agile marketing
In the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works. Based on the suggestion from a regular reader of the the ‘Slice, here is the agile … Continue reading
Posted in Accountable Marketing, Practical Social Media
Tagged Agile Marketing, marketing project management
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