Why do marketers love social media?

Here are some of the reasons that came into my head: Shiny new object: It is where the action is today even with the bursting of the Web 2.0 bubble My favorite four letter word: Most of the channels are free (or almost free) Good listeners: There is always someone you can talk with since the conversations are going 24/7 Easy to try: There are low-cost/no-cost ways to test most media Accountable: It is easy to track referrers from these media (Almost) Famous: With so many sites, you can be a legend somewhere (besides your own mind) Branding building: You can enhance your personal brand as you do your day job Accessible tools: A quick trip to Mashable.com shows the hundreds of free, easy-to-use tools to make you look like a social media rockstar. Agile marketing: You don’t need to wait for your agency to make changes to your blog or Facebook page. Why do you use social...

Read More

10 Interesting Viral Marketing Links

Here are some links I found while doing some research to find a viral marketing consultant. http://blogsome.eu http://www.viralvoodoo.com http://www.viralblog.com/ http://www.viralmarketingtips.net/ http://www.technology-toolkit.com http://lehrblogger.com http://sethgodin.typepad.com http://blogs.forrester.com http://mariosundar.wordpress.com http://www.marketingexperimentsblog.com Time to get...

Read More

Your marketing budget was cut, now what…

The coming year is likely to be challenging for most marketers as we are asked once again to do more with less.  While a smaller budget typically means fewer marketing programs, it doesn’t necessarily mean you have do scale back expectations.  Crafty marketers are always looking for innovative ways to get the same results out of a smaller budget. This means relentlessly evaluating legacy programs and testing new cost-effective approaches.  Here are seven low cost/no cost marketing ideas to try in 2009: Review your organic search strategy and make adjustment to your keywords. Create a link building plan. Dust off that blogging plan your wrote three years ago.  Contrary to the pundits, blogging is alive and well. Start a customer referral program.  If you already have one, talk with a few of your top customers to understand what you can do to make it more attractive. Open a Twitter account for your company.  I know this is trendy but it is where the action is today. Brainstorm a word of mouth campaign to generate new leads. Review and refresh all offers on your website for free content, webinars or trials.  Now is the time to make them irresistible. I know there are probably many more things you can do.  The point is that it doesn’t always have to be the standard paradigm of run a program, generate a lead and close the lead.  Inbound marketing is all where all the action is today and this requires more innnovation and testing. So what new things are you testing in...

Read More

January Cambridge Search Engine Marketing Meetup

Who said that search engine marketing is yesterday’s news and it is all about social media these days? Yesterday I discovered a meetup on Twitter and decided to sneak out from the nightly festivities with the Tangy clan to attend the monthly confab of the Cambridge Search Engine Marketing group (this was the closest name I could get out of anyone).  The topic interested me and the location ( the Robbins Library in Arlington) was a winner. Here are some highlights from the evening. After breaking up into two groups (“advanced” and “soon to be advanced”), we proceeded with individual introductions by the 60 attendees.  I cringed at the idea but soon realized that this was pretty helpful to understand the audience.  Each group then had a Q&A session covering a range of topics including paid search, affiliate marketing, social media and online lead generation strategies. Here are some my other observations from the evening: Online lead generation businesses are alive and kicking even in the down economy – There were people with lead gen businesses for a variety of markets including weddings, baby products, lawyers, real estate and replacement windows.  I guess everyone needs still leads. People are still trying to figure out the intersection of search and social media. Affiliate marketing is still going strong – A couple attendees (including me) were interested in learning more about the latest in creating affiliate networks. Tuning paid search campaigns is still a major challenge for people – A number of people mentioned that their organic search is performing well but their paid programs need help. I’d like to thank Peter Davis and Jim Spencer for leading the “less experienced discussion.  Some of the questions were pretty random but they found a way to keep things on topic.  It was also nice to finally meet both of them in person after connecting with them online (yes, via Twitter). Finally, I’d like to give shoutouts to Eric Sugalski of Rascodog who is promoting his new dog leash and Kiril from Bigskinny.net who is building his thin wallet business.  Best of luck to both of you in 2009. All in all, it was a worthwhile event and I plan to attend in February.  You should check it out if you are in the...

Read More

Audio from my Social Media Breakfast 11 presentation

Here is a recording of my talk at the Boston Social Media Breakfast 11. Special thanks to Adam...

Read More