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Author Archives: Frank
Where does it go from here?
A number of recent conversations with clients and CMO friends have centered on what to try next in B2B marketing. The conversations have gone something like this: “I’ve cut back PR because I just couldn’t justify the retainer. Our traditional … Continue reading
Posted in Internet Marketing, Practical Social Media
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A seven step approach to agile marketing
In the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works. Based on the suggestion from a regular reader of the the ‘Slice, here is the agile … Continue reading
Posted in Accountable Marketing, Practical Social Media
Tagged Agile Marketing, marketing project management
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History repeating itself
About ten years ago corporations often blocked Hotmail and AOL from employees. It is amazing how many times in the last month I’ve heard about this same behavior going on with social media. I know that looking at pictures from … Continue reading
Posted in Practical Social Media
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Man can’t live on inbound marketing alone…
I’ve been thinking a great deal about the balance between inbound and outbound marketing. I’m not a big fan of the term “inbound marketing” as it is largely a rehash of things that most online marketers discovered over the last … Continue reading
Posted in Accountable Marketing, Internet Marketing
Tagged inbound marketing, marketing channels, marketing mix
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What’s old is new
Last week I blogged about fresh alternatives to the B2B marketing lead generation trinity (webinars, whitepapers and tradeshows). While few parts of your marketing mix can help you tell your story, share a demo or answer questions like a live … Continue reading
Fresh ideas…
The tech marketing holy trinity (ie webinars, whitepapers and tradeshows) still rule for most of the B2B marketers I meet. That doesn’t mean that they aren’t thinking about ways to test the waters with new/social media. While their customers may … Continue reading
When I grow up I want to be microfamous
Please accept my apologies for disappearing over the last few weeks. Life has a way of getting busy with things like helping clients, producing a radio show, and performing my mission critical soccer dad duties. Somewhere in between I’ve been … Continue reading
Event tomorrow
If you have time tomorrow afternoon, I hope that you can join our second Skeptical CMO and friends online panel. We will be debating how much social media a company really needs. You can sign up at cmo.eventbrite.com. I hope … Continue reading
Posted in Practical Social Media
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A post evangelic social media world
As a followup to my recent rant about faith-based arguments, I grappling for a better label for a social media proponent. Aside from the obvious consultant label (self deprecating barb), I came up with the idea of replacing “social media … Continue reading
