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What’s old is new

Last week I blogged about fresh alternatives to the B2B marketing lead generation trinity (webinars, whitepapers and tradeshows).  While few parts of your marketing mix can help you tell your story, share a demo or answer questions like a live web event, I feel like the medium has become tired.  How many sessions about “Best [...]

Video: What it means to be a skeptical CMO and accountable marketer

Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV.

They have an interesting approach to using video as a B2B lead generation tool.

Ten signs you are a skeptical marketer

You ask for goals and metrics before a project starts
You search for analogous historical programs to give you sense of potential results
You ask too many questions when a vendor uses jargon or overly technical terms
You talk with others who have tried this type of marketing before
You push vendors for CPA or pay for performance deals
You [...]

Can I have a witness from the congregation?

Why is it that someone who is an expert in social media is often referred to as an evangelist or guru?

Do we really need to resort to faith-based arguments to convince people that these new media are important to businesses and nonprofits? Well, I guess if we made stronger arguments based on “the numbers” then [...]