Last week I blogged about fresh alternatives to the B2B marketing lead generation trinity (webinars, whitepapers and tradeshows). While few parts of your marketing mix can help you tell your story, share a demo or answer questions like a live web event, I feel like the medium has become tired. How many sessions about “Best [...]
Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV.
They have an interesting approach to using video as a B2B lead generation tool.
The tech marketing holy trinity (ie webinars, whitepapers and tradeshows) still rule for most of the B2B marketers I meet. That doesn’t mean that they aren’t thinking about ways to test the waters with new/social media. While their customers may not be gathering and connecting in great numbers in these channel (yet), opportunities still exist [...]
If you have time tomorrow afternoon, I hope that you can join our second Skeptical CMO and friends online panel. We will be debating how much social media a company really needs.
You can sign up at cmo.eventbrite.com.
I hope you can join us.
As a followup to my recent rant about faith-based arguments, I grappling for a better label for a social media proponent. Aside from the obvious consultant label (self deprecating barb), I came up with the idea of replacing “social media evangelist” with “social media pragmatist”.
Imagine what Twitter would be like if people spent more time [...]
You ask for goals and metrics before a project starts
You search for analogous historical programs to give you sense of potential results
You ask too many questions when a vendor uses jargon or overly technical terms
You talk with others who have tried this type of marketing before
You push vendors for CPA or pay for performance deals
You [...]
Why is it that someone who is an expert in social media is often referred to as an evangelist or guru?
Do we really need to resort to faith-based arguments to convince people that these new media are important to businesses and nonprofits? Well, I guess if we made stronger arguments based on “the numbers” then [...]
As I blog about new media, I am often struck by the irony of my social media “lifestyle”. Many of my new “friends” have drunk the web 2.0 Kool-aid and spend most of their time on social media talking about social media. From my conversations with them, you would think that these new media like [...]
