Tangyslice

Now that Washington has bailed out the financial services, insurance and auto industries, isn’t time to rescue the investors in Web 2.0 companies?  Sure they funded businesses with limited (or even no business models) but here is my logic:

These companies just need time to be merged with others with more traffic and/or advertising revenue
The damage [...]

Those of you who followed my inane social media journey will recall my predictions about the fate of many of the Web 2.0 bubble companies.  Well, it seems that day of reckoning may be nearing.  You don’t have to look far to find articles about venture capitalists reducing investments or layoffs in the start-up world.  [...]

Here are a couple of things that stuck in my head a day after the event.

It seems like mainstream corporate types (ie enterprise customers like EMC) are taking it slow with social media.  Like other new technologies, they are carefully evaluating it (in this case inside the firewall first) as another tool to help them [...]

My desire to treat all things in an agile way is creating internal discomfort.  Over the weekend I was reflecting on how to develop a new or refreshed brand using an agile approach.  Given the need for consistency and repetition in building a brand, it seems that this may be one part of the marketing [...]

The issue of trust seems to be everywhere today.

Can we trust our politicians when they say we need a massive bank bailout?
Can I trust that this charity will spend my money wisely?
Can I trust this online business is not some elaborate phishing scheme to clean out my bank account?

Over the years, some of the brightest [...]

1. I found this interesting post last week by Peter Kim about a framework to measure social media.  It is a step in the right direction but it still makes we wonder about when we will see industry standard metrics emerge for social media (ie cost per action, cost per click, etc).
2. I’ve seen a [...]

I have a CEO friend who uses the expression the “anxious parade of activity” to describe the way marketing people often present results to him.  I’m sure you have seen this before.  “First we did this tradeshow, then the agency made this pretty brochure, then we ran this ad in Magazine x….”  The entire thread [...]

Here are a couple of things that are on my mind this brisk Monday morning.
1. It is interesting to see Kel Kelly asking about partners and spouses who Twitter together.  Personally, I spare my friends and family members from my microdrivel unless they are already a Twitterati or connected via Facebook or Linkedin.
2. I agree [...]

In this interview, I talk with Kel Kelly, Founder and CEO of Kel & Partners.  As you will see Kel is enthusiastic about Web 2.0.  This is no surprise as it is a cornerstone of her practice.  She explains how they are now seeing interest in social media spreading beyond a narrow band of Web [...]

A number of years ago I started a new job as the CMO of a fast-growing software company.  As I was rummaging through my new desk and the charred remains of my predecessor, I discover something something shocking that explained his untimely demise - his 54 page marketing plan.  I’ve never been one to create [...]