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Author Archives: Frank
Ten signs you are a skeptical marketer
You ask for goals and metrics before a project starts You search for analogous historical programs to give you sense of potential results You ask too many questions when a vendor uses jargon or overly technical terms You talk with … Continue reading
Can I have a witness from the congregation?
Why is it that someone who is an expert in social media is often referred to as an evangelist or guru? Do we really need to resort to faith-based arguments to convince people that these new media are important to … Continue reading
Posted in Uncategorized
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Is social media doomed?
As I blog about new media, I am often struck by the irony of my social media “lifestyle”. Many of my new “friends” have drunk the web 2.0 Kool-aid and spend most of their time on social media talking about … Continue reading
Posted in Internet Marketing, Practical Social Media
Tagged b2b social media, SEO, social media
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Is Facebook vs. Twitter the next epic battle?
With the recent design changes at Facebook, the media is buzzing about the “epic” battle for status update supremacy. If you are looking for an informative article about the growing rivalry, check out a great post by Brian Solis on … Continue reading
And you may ask yourself-well…how did I get here?
The Talking Heads were playing on the radio as I made my trek to the train this morning. I imagine many people are asking this very question today about their personal and professional lives. What did I do to get … Continue reading
Posted in Random Musings
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Am I a social media laggard?
I frequently get a variant of this question from many of my B2B marketing colleagues and I usually answer it with a big, fat “it depends”. Are your customers using social media? Are important conversations happening online without you (that … Continue reading
Getting started with B2B social media
I spend so much time these days talking about social media that I sometimes forget that these are relatively new channels. The most common question I get these days is “how do I get started”? Facebook? Twitter? Blogging? I know … Continue reading
Posted in Practical Social Media
Tagged b2b social media, getting started, social media measurement
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Is PR relevant in a social media world?
Regular readers of the ‘slice know that I frequently rant about the need for marketers to be more accountable. Given the challenge of measuring the direct impact of PR, I could take the easy position that you should kill your … Continue reading
Interesting presentation on marketing accountability
Reflecting on Marketing Accountability View more presentations from Alain Thys.
Are you measuring the right things?
I’d like to share a story about a time when I thought I was measuring the right thing (but wasn’t). I had decided that paid search was the right answer for my business. Many of my competitors were buying keywords … Continue reading
Posted in Accountable Marketing, Internet Marketing
Tagged Accountable Marketing, marketing measurement, SEM
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