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Author Archives: Frank
The anatomy of a great april fools promotion
Did you know that the word gullible is not in the dictionary? Bah, dum, bum, crash. Thank you very much. I’ll be here all week. Don’t forget to tip the waitresses. I knew it was going to be one of … Continue reading
Posted in Random Musings
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Freemium Followup: Interesting Presentation
I found this presentation on Web 2.0 business models on Slideshare. It is jammed with great models and quotes.
Posted in Internet Marketing, Practical Social Media
Tagged business models, freemium, Web 2.0
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Are you an accountable marketer?
I think marketing people get a bad rap and often think that accountability is the root cause. Too often we use words like “brand building” to mask the fact that we can’t connect some of our activities with tangible results. … Continue reading
Freemium: Something for nothing
As I saw firsthand at SXSW last week, many companies are still trying to figure how to make money in a market where online customers expect to get everything for free. Here are a couple of interesting points from a … Continue reading
My week in social media and beyond
Busy week so I didn’t have time for any opinion pieces. Here are some highlights from the week and what is on my mind. WebInno21 – Amazingly this was my first time at the event. I’ve signed up before but … Continue reading
Social Media Advertising: Does it work?
As I shared earlier this week, I’ve been experimenting with social media advertising on Facebook. The results to date have been, how do i say this politely, appalling. I knew from my prior research that the clickthroughs would be lower … Continue reading
Year-over-year performance – how do you measure it?
My experiences in fast-growing companies revealed a variety of ways people measure growth. The one that always gives me heartburn is year-over-year growth. It is frequently stated as a ratio of your current performance to same month or quarter in … Continue reading
Nine things to consider when starting an affiliate marketing program
So how do you start an affiliate marketing program? As ubiquitous as affiliate programs are, I couldn’t find any great online content about getting started. I was looking for something pretty simple like a checklist or PPT with the key … Continue reading
Are the good things in life really free?
My life has been taken over by free (or almost free) things. Here are some examples: We decided to use WordPress for a company knowledgebase rather than purchasing from a leading a SaaS vendor. We finished a webinar that yielded … Continue reading
