Am I going soft? I’ve been dabbling with paid search on one of the major social networks. The interesting thing is that we decided to press forward despite the fact that our “back of the envelope” calculations using an optimistic lifetime value estimate projected that this campaign will end up underwater. I frequently rant about [...] [...]
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My experiences in fast-growing companies revealed a variety of ways people measure growth. The one that always gives me heartburn is year-over-year growth. It is frequently stated as a ratio of your current performance to same month or quarter in the previous year. Here what makes this challenging: What happened last January? Any big customers [...] [...] So how do you start an affiliate marketing program? As ubiquitous as affiliate programs are, I couldn’t find any great online content about getting started. I was looking for something pretty simple like a checklist or PPT with the key questions and considerations. Over the last 6 weeks, I’ve interviewed a series of “experts” to [...] [...] My life has been taken over by free (or almost free) things. Here are some examples: We decided to use WordPress for a company knowledgebase rather than purchasing from a leading a SaaS vendor. We finished a webinar that yielded over 1,800 signups. We used Gotowebinar ($99/month) and emails our house list (~$400). That is [...] [...] Early in my graduate school experience I learned a valuable lesson. We had six classes each with a theoretical two hours of homework per class hour. This added up to something like 60 hours of class and homework excluding the team meetings to coordinate group projects. After a futile effort to “do it all”, I [...] [...] It always starts off with a simple request for KPIs or key performance indicators. The challenge I often see is cutting through the noise and actually getting to the metrics that are truly “key”. So what makes a KPI? Here is my list: It is connected to your strategic or tactical goals It is [...] [...] |
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