A 21 day plan for creating your own Internet radio or TV show

Image via Wikipedia Wake up everybody. The age of plentiful bandwidth is here. This means a streaming radio show can sound like the host is sitting right next to you. Last summer I blogged about my learning from producing a couple of online radio shows.  I created this post as a follow roadmap to help you create your own show. My guess is that this is a new venture so I am a big advocate of testing new media programs in no-cost or low cost ways to prove the concept before “going big”. So how can we get from idea to fresh online radio show in an agile way? Here is my road map I used twice last summer and am currently employing as I produce a new show here at Novell. Strategy: Write a short creative brief – This should be no more than 3 pages. Remember that the show is the product not the document. Sell the idea to the most important stakeholders – You need buy-in but don’t try to sell everyone. The first show (ie “the pilot”) will be your best tool for convincing people to do more. Find an executive sponsor – This person can advise the team and protect the idea from the corporate T-cell types that challenge anything new or different. Your sponsor could also be a possibly be one of your first guests. Operational details Decide on a format – Will it be a panel? Will it be a one-on-one interview? Or a combination? Pick dates for your first three shows – Without a first show date, all you have is an idea. This creates a sense of urgency and catalyzes the team. Decide on frequency – My bias is towards weekly. Unless you have enough content, more than once a week is tough. On the other hand, less than once a week doesn’t give you the chance to develop a rhythm. Identify potential guests for your first three shows – The first shows won’t be perfect so you don’t need to call in all your markers to get  superstar guests. Save that for when you have worked out the kinks. Get all your technology straightened out. You don’t need much equipment these days to do radio but you do need someone who can plug it in and make sure it works seamlessly. TV/video has even more moving parts so plan accordingly. Figure out the streaming/hosting – Where will the show reside? There are a number of Internet radio stations to consider. You can also buy some bandwidth from a CDN and stay independent. Content Find a strong host – I...

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My social media reading list

I’ve been accumulating news stories and blog posts for a B2B social media training course.  As much as I like Digg, I felt like Delicious was a better way to organizing the articles. Here is the link I particularly like Peter Kim ‘s wiki with social media use cases.  ** Name drop alert *** Peter, maybe we could grab another giant crab boil at SXSW this year with Mr. Cutler… I still need to add a bunch of Groundswell related stuff and don’t like any of the conventional articles about measurement as they were mostly written by people who have never marketed anything besides themselves. Did I miss any obvious ones. Any ones I should delete? Thanks and slice you...

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The summer of Frank has become the winter of Novell

If you haven’t figured it out yet, I joined Novell as the Director of New and Social Media back in October.  I am superstitious and don’t like to announce things for 60 days (it is a long story about potatoes and blenders that my wife would be glad to share with you). Yes, the “summer of Frank” is officially over as I settle in to a new office and working with a new team. I wasn’t actively looking for a full time gig but this was a pretty special opportunity.  Novell has a long legacy with online communities dating back to the Compuserve days and I am excited to help the team get the most out of this generation of social channels. I am also thrilled to be one of seven Sloanies on the team (that makes me lucky, Justin, right?).  I guess I am going to have to make things happen as Troy Monney who runs our Field Marketing team gave me the nickname the “silver bullet”.  How’s that for no pressure? A couple of quick thank yous to my peeps at PJA Advertising. I learned a ton over the summer from Mike O’Toole, Phil Johnson, Hugh Kennedy, Matt Magee, Andy Kling and the rest of the team.  There are also too many great people to me who made this a memorable adventure including Paige Arnof-Fenn, Jim Storer, Rachel Happe, Bob Collins, Jeff Cutler, Mark Sutton, Matt Grant, and the wannabe food blogger known as Limeduck.  It was great to reconnect with everyone at Experian-QAS including Beatriz Santin and Richard Delahaye.  And finally, I’d say good luck to the graphic designer who replaced me at my previous company. Please do keep in touch and stay tuned.  I am planning to share more of my learnings and continue to challenge the conventional wisdom of those so called “social media evangelists”. Thanks and stay tangy my friends. –...

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23 social media things for your next software marketing announcement

In no particular order: Blog it Tweet it Digg it Stumble it Post in  LinkedIn groups Add to email signature Tweet it again later today Post to Facebook group(s)/fan page(s) Update your LinkedIn status Share in customer forums Reddit Create a one minute podcast for iTunes Record a one minute Webcam video for YouTube Upload your PPT to Slideshare Create a Friendfeed Get your blog listed on Technorati Tweet it tomorrow Update/create your Wikipedia page Post to vertical communities like Toolbox.com Ask friends to retweet Ask friends to “like” on Facebook Beg your favorite bloggers to mention Post picture from announcement party to Flickr I’m sure I missed some.  Any other...

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Calling the top of the social media market?

So what is tangy these days?  I think it might be time to call the top of the social media market.  I know, I know, people have been doing this since mid 2007 but I think we finally might have the traffic numbers to back this up.  Check out the traffic for what I consider three core social media sites for B2B marketers over the last four months. For some reason, the embedded graphs don’t show September which is flat for each graph so you should click through to Compete to get the full picture. One B2B site that seems to be growing is LinkedIn.  I guess people are still job hunting. OK, four months is not necessarily conclusive especially when they span the summer but it makes me wonder… So what does this all mean? Is the traffic migrating elsewhere? Are people focusing on job hunting again? Do the students now have homework? I guess we’ll really know we’re at the top when the Twitter guys sell out.  Insiders typically sell right before the crash, right?  FYI, they recently raised another round of VC money so I may be premature in calling the top. What do you think – are we at the top...

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