Video: What it means to be a skeptical CMO and accountable marketer
Jul09

Video: What it means to be a skeptical CMO and accountable marketer

Here is the link to an interview I did on June 25th with Matthew Mamet of PermissionTV. They have an interesting approach to using video as a B2B lead generation...

Read More

Fresh ideas…

The tech marketing holy trinity (ie webinars, whitepapers and tradeshows) still rule for most of the B2B marketers I meet.  That doesn’t mean that they aren’t thinking about ways to test the waters with new/social media.  While their customers may not be gathering and connecting in great numbers in these channel (yet), opportunities still exist to share content and start the conversation. Here are three fresh things you can try: Update Linkedin – Make sure your company profile is up-to-date and check out a few groups where you think your prospect are chatting.  If you feel ambitious, start a couple of discussions.  While the groups are a little spammy, there is a also a ton of action. Do a Google blog search – Check out what people are saying about you or your competitors in the blogosphere.  Even better, setup a Google blog alert for your top 5 organic search terms.  This gives you the opportunity to comment on relevant posts. Peek at your Web referrer logs – I am always surprised to find new sources in my organic web traffic.  It often gives me fresh ideas for online content and campaigns. Any other super simple things you have tried?  How have they...

Read More

When I grow up I want to be microfamous

Please accept my apologies for disappearing over the last few weeks.  Life has a way of getting busy with things like helping clients, producing a radio show, and performing my mission critical soccer dad duties.  Somewhere in between I’ve been able to squeeze in a few hours building my microcelebrity (more like expanding my nanocelebrity).   Over the last two weeks I broke the 1,000 followers mark on Twitter (OK, Limeduck I mentioned it in public so you can unfollow me now).  Here are some of my observations from the 12 months of tweeting: The number followers doesn’t mean as much as quality of interactions and conversations.  This is an obvious point that gets lost in Ashton and Britney’s battle for supremacy.  I thank Ivan at Tipjoy for changing my mind on this. Twitter has helped me connect with really interesting people I never would have met in my World 1.0 circles (folks like @jeffcutler, @matthew_t_grant, @robertcollins). A milliscoble of social media infamy is no substitute for my longstanding professional relationships when it comes to new business development. Twitter is a bit like Vegas.  Some thing are larger than life on Twitter.  Also many things that happen on Twitter stay on Twitter. People can become in social media “experts” very quickly.  You can find a ton of great info on Mashable and Techcrunch not to mention the blogosphere about social media channels.  FOTS (Friends of the ‘Slice) have heard my regular rants that social media are just media that need to be tested like any other channel making “expertise” less important. I’ve met Chris Brogan three times (but I’m not sure he remembers my name).  I want to dislike the whole “social media rockstar” schtick but he is a genuinely nice guy who blogs with a clarity that I admire.  I also really like his dad’s poker blog. The credentials that give someone status in the business world (ie Harvard MBA, worked for Goldman Sachs or McKinsey, etc) are not always a big deal on Twitter.  I guess you could argue that Twitter is more egalitarian than the real world. Twitter can be a powerful promotional tool.  The Skeptical CMO team signed up 100 people for our first radio show back in May almost completely through Twitter. Did I miss anything?  There are too many great people and conversations to highlight in one small post. Shameless self promotion: I’ll be on PermissionTV today discussion all thing marketing, social media and tangy.  I hope you can join the conversation. Stay tangy my...

Read More

Event tomorrow

If you have time tomorrow afternoon, I hope that you can join our second Skeptical CMO and friends online panel.  We will be debating how much social media a company really needs. You can sign up at cmo.eventbrite.com. I hope you can join us.

Read More

A post evangelic social media world

As a followup to my recent rant about faith-based arguments, I grappling for a better label for a social media proponent.  Aside from the obvious consultant label (self deprecating barb), I came up with  the idea of replacing “social media evangelist” with “social media pragmatist”. Imagine what Twitter would be like if people spent more time admitting that some social media were not adding much business value.  Conversations could be less opinion based and more factual.  We wouldn’t have to hear the same old tired stories about the  hype spot of the day or that crummy low margin etailer who everyone loves because its CEO tweets alot.  We could get down to discussing business transformation and measurable outcomes.  Boring things like sales, leads and net promoter scores could become the only meaningful metrics. One can only...

Read More