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Category Archives: Accountable Marketing
Are benchmarks for losers?
In baseball, there is an old adage that “stats are for losers”. This refers to the fact that fans often resort to talking about the stats of their favorite team or players when they are losing. In pro sports, winning … Continue reading
A seven step approach to agile marketing
In the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works. Based on the suggestion from a regular reader of the the ‘Slice, here is the agile … Continue reading
Posted in Accountable Marketing, Practical Social Media
Tagged Agile Marketing, marketing project management
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Man can’t live on inbound marketing alone…
I’ve been thinking a great deal about the balance between inbound and outbound marketing. I’m not a big fan of the term “inbound marketing” as it is largely a rehash of things that most online marketers discovered over the last … Continue reading
Posted in Accountable Marketing, Internet Marketing
Tagged inbound marketing, marketing channels, marketing mix
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Ten signs you are a skeptical marketer
You ask for goals and metrics before a project starts You search for analogous historical programs to give you sense of potential results You ask too many questions when a vendor uses jargon or overly technical terms You talk with … Continue reading
Interesting presentation on marketing accountability
Reflecting on Marketing Accountability View more presentations from Alain Thys.
Are you measuring the right things?
I’d like to share a story about a time when I thought I was measuring the right thing (but wasn’t). I had decided that paid search was the right answer for my business. Many of my competitors were buying keywords … Continue reading
Posted in Accountable Marketing, Internet Marketing
Tagged Accountable Marketing, marketing measurement, SEM
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Are you an accountable marketer?
I think marketing people get a bad rap and often think that accountability is the root cause. Too often we use words like “brand building” to mask the fact that we can’t connect some of our activities with tangible results. … Continue reading
Social Media Advertising: Does it work?
As I shared earlier this week, I’ve been experimenting with social media advertising on Facebook. The results to date have been, how do i say this politely, appalling. I knew from my prior research that the clickthroughs would be lower … Continue reading
