Everyday I’m reminded that Marketing is both art and science. It is the art part that always challenges me. There is no formula to derive that magical viral marketing video or blockbuster TV ad. It usually requires someone with a wildly creative mind and a track record for delivering results. Beyond that I have found [...] [...]
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I am a scientist at heart and am always pressing my people for better ways to understand the effectiveness of program spends. This morning, I found a great series of articles by Heidi Cohen on ClickZ about “Retention Marketing”. http://www.clickz.com/3626900 She offers some advice on how to track the effectiveness of your customer advocacy programs [...] [...] |
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