After yet another hiatus, I am now back with the podcast. More people are pontificating about the virtues of using Agile in Marketing (regardless of whether or not they actually use it) and I am excited to capture their stories.
Last week I trekked to Malmo Sweden for the Oredev Conference. As the token marketer, I was asked to share how Agile marketing is being used in marketing today. Here is the video from my talk. Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World from Øredev Conference on Vimeo. Here are my slides if the video is too long. Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World from Frank Days I’d like to thank Scott Brinker for the referral along with Jakob Wolman for his help with the topic. And finally, I’d like to give a shout out to Mattias Georgson Petrén and Emily Holweck from Jayway making it all...
Join John Cass, Scott Brinker and me as the Boston Agile Marketing meetup moves to Hubspot in November.
Sean Zinsmeister of Nitro shares how Agile marketing is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business. agile marketing podcast
John Cass and I interview Jason Lee and Emily Gould of Bloodhound. They share how Agile provides the flexibility and responsiveness they need as emerging mobile app marketers. Listen here
I had a chance to talk with one of my favorite marketing innovators and bloggers, Scott Brinker. In classic Tangyslice fashion we talked about the value of agile and the role of experimentation in marketing. Here is the full interview.