After yet another hiatus, I am now back with the podcast. More people are pontificating about the virtues of using Agile in Marketing (regardless of whether or not they actually use it) and I am excited to capture their stories.
know I haven’t been blogging and tweeting much lately (too busy in startup land) but I can’t believe you left me off your list of #mktgnerds. While I lack any empirical evidence, I hope that you will consider the following evidence to justify my inclusion.
ne of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources.
Last week I trekked to Malmo Sweden for the Oredev Conference. As the token marketer, I was asked to share how Agile marketing is being used in marketing today. Here is the video from my talk. Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World from Øredev Conference on Vimeo. Here are my slides if the video is too long. Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World from Frank Days I’d like to thank Scott Brinker for the referral along with Jakob Wolman for his help with the topic. And finally, I’d like to give a shout out to Mattias Georgson Petrén and Emily Holweck from Jayway making it all...
Join John Cass, Scott Brinker and me as the Boston Agile Marketing meetup moves to Hubspot in November.
Sean Zinsmeister of Nitro shares how Agile marketing is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business. agile marketing podcast