Podcast: Jason Lee and Emily Gould of Mobile App Developer Bloodhound
Aug29

Podcast: Jason Lee and Emily Gould of Mobile App Developer Bloodhound

John Cass and I interview Jason Lee and Emily Gould of Bloodhound. They share how Agile provides the flexibility and responsiveness they need as emerging mobile app marketers.  Listen here

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Seven things to consider when launching your freemium product
Mar26

Seven things to consider when launching your freemium product

It usually starts with someone’s bright idea: “We need to disrupt this market…fast. How about we just give away our product. It will go viral and kill .” In theory it sounds great. It’s such a simple way to kick your mortal enemy in their revenue stream by giving away your product for free.

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My interview with Scott Brinker on Chief Marketing Technologist Blog
Jan17

My interview with Scott Brinker on Chief Marketing Technologist Blog

I had a chance to talk with one of my favorite marketing innovators and bloggers, Scott Brinker.  In classic Tangyslice fashion we talked about the value of agile and the role of experimentation in marketing.  Here is the full interview.    

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Video from Agile Marketing Panel at Inbound Marketing Summit in Boston
Jan14

Video from Agile Marketing Panel at Inbound Marketing Summit in Boston

Thanks to Jim Ewel for putting the agile marketing panel together. While the conversation was short, it was great to have a chance to spread the word and connect with the other panelist including Scott Brinker, one of the founders of Ion Interactive and the blogger behind Chief Marketing Technologist, Tom Wentworth, Chief Strategy Office at Ektron, Steven Gilbert, Director of Marketing at EMC and Bradley Smith, Director of Marketing at PRNewswire. Here is the...

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Eloqua presentation on April 4, 2012
Apr04

Eloqua presentation on April 4, 2012

I prepared this presentation for a “lunch and Learn” session with Joe Chernov and his team at Eloqua. An introduction to agile for marketing View more PowerPoint from Frank...

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Can I have a witness from the congregation?
May05

Can I have a witness from the congregation?

Why is it that someone who is an expert in social media is often referred to as an evangelist or guru? Do we really need to resort to faith-based arguments to convince people that these new media are important to businesses and nonprofits? Well, I guess if we made stronger arguments based on “the numbers” then we wouldn’t need to ask people to blindly believe.  In the B2B world, more case studies from prominent companies would help.  Until pragmatic managers get a taste of higher customer retention rates, improved SEO, or increased online sales, then social media will be something that is optional (even if everyone is talking about them online). Try this next time you explain Twitter or LinkedIn to a friend – share a couple of stories about organizations who turbocharged their sales or customer service levels using social media.  Then you won’t have to ask them for their blind...

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