Internet Marketing | tangyslice

Seven things to consider when launching your freemium product

It usually starts with someone’s bright idea: “We need to disrupt this market…fast. How about we just give away our product. It will go viral and kill .” In theory it sounds great. It’s such a simple way to kick your mortal enemy in their revenue stream by giving away your product for free. [...]

Seven things a blog post is not…

A direct response marketing program – This means we need to avoid the urge to include conversation stopping things like hyperbole, canned benefits statements and a call to action. Few things shut down a blog conversations faster than “act before Friday…” or some other type of offer. A press release – PR teams have a [...] [...]

A 21 day plan for creating your own Internet radio or TV show

Image via Wikipedia Wake up everybody. The age of plentiful bandwidth is here. This means a streaming radio show can sound like the host is sitting right next to you. Last summer I blogged about my learning from producing a couple of online radio shows. I created this post as a follow roadmap to help [...] [...]

Man can’t live on inbound marketing alone…

I’ve been thinking a great deal about the balance between inbound and outbound marketing. I’m not a big fan of the term “inbound marketing” as it is largely a rehash of things that most online marketers discovered over the last 8-10 years. Accountable and analytic marketers understand that: Most of the mass media and “push” [...] [...]

What’s old is new

Last week I blogged about fresh alternatives to the B2B marketing lead generation trinity (webinars, whitepapers and tradeshows). While few parts of your marketing mix can help you tell your story, share a demo or answer questions like a live web event, I feel like the medium has become tired. How many sessions about “Best [...] [...]

Fresh ideas…

The tech marketing holy trinity (ie webinars, whitepapers and tradeshows) still rule for most of the B2B marketers I meet. That doesn’t mean that they aren’t thinking about ways to test the waters with new/social media. While their customers may not be gathering and connecting in great numbers in these channel (yet), opportunities still exist [...] [...]

tangyslice

Seven things to consider when launching your freemium product

Man can’t live on inbound marketing alone…

What’s old is new

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