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Category Archives: Internet Marketing
Seven things a blog post is not…
A direct response marketing program – This means we need to avoid the urge to include conversation stopping things like hyperbole, canned benefits statements and a call to action. Few things shut down a blog conversations faster than “act before … Continue reading
Posted in Internet Marketing, Practical Social Media
Tagged blog, case study, direct response, pagerank, podcast, press release
4 Comments
A 21 day plan for creating your own Internet radio or TV show
Image via Wikipedia Wake up everybody. The age of plentiful bandwidth is here. This means a streaming radio show can sound like the host is sitting right next to you. Last summer I blogged about my learning from producing a … Continue reading
23 social media things for your next software marketing announcement
In no particular order: Blog it Tweet it Digg it Stumble it Post in LinkedIn groups Add to email signature Tweet it again later today Post to Facebook group(s)/fan page(s) Update your LinkedIn status Share in customer forums Reddit Create … Continue reading
Posted in Internet Marketing, Practical Social Media
Tagged b2b social media, software marketing
3 Comments
Where does it go from here?
A number of recent conversations with clients and CMO friends have centered on what to try next in B2B marketing. The conversations have gone something like this: “I’ve cut back PR because I just couldn’t justify the retainer. Our traditional … Continue reading
Posted in Internet Marketing, Practical Social Media
2 Comments
Man can’t live on inbound marketing alone…
I’ve been thinking a great deal about the balance between inbound and outbound marketing. I’m not a big fan of the term “inbound marketing” as it is largely a rehash of things that most online marketers discovered over the last … Continue reading
Posted in Accountable Marketing, Internet Marketing
Tagged inbound marketing, marketing channels, marketing mix
4 Comments
What’s old is new
Last week I blogged about fresh alternatives to the B2B marketing lead generation trinity (webinars, whitepapers and tradeshows). While few parts of your marketing mix can help you tell your story, share a demo or answer questions like a live … Continue reading
Fresh ideas…
The tech marketing holy trinity (ie webinars, whitepapers and tradeshows) still rule for most of the B2B marketers I meet. That doesn’t mean that they aren’t thinking about ways to test the waters with new/social media. While their customers may … Continue reading
A post evangelic social media world
As a followup to my recent rant about faith-based arguments, I grappling for a better label for a social media proponent. Aside from the obvious consultant label (self deprecating barb), I came up with the idea of replacing “social media … Continue reading
Is social media doomed?
As I blog about new media, I am often struck by the irony of my social media “lifestyle”. Many of my new “friends” have drunk the web 2.0 Kool-aid and spend most of their time on social media talking about … Continue reading
Posted in Internet Marketing, Practical Social Media
Tagged b2b social media, SEO, social media
7 Comments
Are you measuring the right things?
I’d like to share a story about a time when I thought I was measuring the right thing (but wasn’t). I had decided that paid search was the right answer for my business. Many of my competitors were buying keywords … Continue reading
Posted in Accountable Marketing, Internet Marketing
Tagged Accountable Marketing, marketing measurement, SEM
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