Tangyslice

Who said that search engine marketing is yesterday’s news and it is all about social media these days?
Yesterday I discovered a meetup on Twitter and decided to sneak out from the nightly festivities with the Tangy clan to attend the monthly confab of the Cambridge Search Engine Marketing group (this was the closest name I [...]

Here is a recording of my talk at the Boston Social Media Breakfast 11.

Special thanks to Adam Zand.

I always try to arm myself with primary research when making a presentation or principled argument.  Many times, however, I have to do some searching for that data so it is great when I find a site that does the heavy lifting for me.  Here are some data sources I really like to use:
2007 US Economic Census - Your tax [...]

Yesterday I shared a series of social media experiments we performed last summer at Firstgiving.
#SMB11: Social Media For Social Change
View SlideShare presentation or Upload your own. (tags: boston social)

One of my lasting recollections from yesterday’s elections was how effectively the Obama campaign used its database.  I never made a donation.  I never attended an event. I never even talked with a chugger.  All I did was forward a laugh-out-loud viral video to my wife and I was hooked.
Early yesterday morning I received an [...]

A couple of weeks ago I poked fun at the array of numbers that frequently masquerade as metrics.  As a follow-up to that post, here are some additional thoughts about the attributes of meaningful marketing measures:

Connected - The best metrics are related to your overall business goals. This means things like program revenue or cost [...]

Here are a couple of things that are on my mind this brisk Monday morning.
1. It is interesting to see Kel Kelly asking about partners and spouses who Twitter together.  Personally, I spare my friends and family members from my microdrivel unless they are already a Twitterati or connected via Facebook or Linkedin.
2. I agree [...]

What once was a fun and hip way to promote your product or service has now become a common rationalization for the next magical project pitched by your favorite agency.  Just take a minute and Google “viral marketing”.  You’ll find an endless stream of creative types touting some viral video, screensaver or other form of [...]

I am now more than halfway through this adventure and need to break through the 50% milestone.  One  friend suggested today that the last 50 will be more difficult than the first.  I disagree as the recommendations keep pouring in despite the fact that I have no friends (outside of FB, LinkedIn, Twitter and the [...]

Based on the criteria from my previous post, we made the following short list of candidates:

PerkettPR (referral from friend at ConstantContact)
KEL and Partners (found them Googling)
Topaz (Limeduck worked with them before and raved about working with @DougH)
Version 2 Communications (Got recent LinkedIn connection from old colleague Rob Halpin who is working for Maura FitzGerald’s new [...]