The Essentials of Marketing Automation
Nov19

The Essentials of Marketing Automation

In early October, I moderated a panel at the MarketingProfs B2B Marketing Forum in Boston.  The panel included William Toll, Lori Cohen and David Karp. Despite all the hype many people are still trying to figure out where marketing automation fits into their mix. Here are the slides. The Essentials of Marketing Automation for Small Businesses from Frank Days Thanks to @marketingprofs, Ann Handley and Kathy Bushman for the opportunity....

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Seven things a blog post is not…

A direct response marketing program – This means we need to avoid the urge to include conversation stopping things like hyperbole, canned benefits statements and a call to action.  Few things shut down a blog conversations faster than “act before Friday…” or some other type of offer. A press release – PR teams have a very specific role as the “official voice” of the organization for the media...

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A 21 day plan for creating your own Internet radio or TV show

Image via Wikipedia Wake up everybody. The age of plentiful bandwidth is here. This means a streaming radio show can sound like the host is sitting right next to you. Last summer I blogged about my learning from producing a couple of online radio shows.  I created this post as a follow roadmap to help you create your own show. My guess is that this is a new venture so I am a big advocate of testing new media programs in no-cost or low...

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23 social media things for your next software marketing announcement

In no particular order: Blog it Tweet it Digg it Stumble it Post in  LinkedIn groups Add to email signature Tweet it again later today Post to Facebook group(s)/fan page(s) Update your LinkedIn status Share in customer forums Reddit Create a one minute podcast for iTunes Record a one minute Webcam video for YouTube Upload your PPT to Slideshare Create a Friendfeed Get your blog listed on Technorati Tweet it tomorrow Update/create your...

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Where does it go from here?

A number of recent conversations with clients and CMO friends have centered on what to try next in B2B marketing.  The conversations have gone something like this: “I’ve cut back PR because I just couldn’t justify the retainer.  Our traditional media buys are much smaller this year because the economy sucks.  We’re doing our one essential trade show this year and have killed the rest. We’re tweeting and...

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Man can’t live on inbound marketing alone…
Sep10

Man can’t live on inbound marketing alone…

I’ve been thinking a great deal about the balance between inbound and outbound marketing.  I’m not a big fan of the term “inbound marketing” as it is largely a rehash of things that most online marketers discovered over the last 8-10 years.  Accountable and analytic marketers understand that: Most of the mass media and “push” techniques just aren’t as effective as they used to be a decade or two ago. People don’t like to be harassed...

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