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Category Archives: Internet Marketing
Seven things a blog post is not…
Tweet4CommentsA direct response marketing program – This means we need to avoid the urge to include conversation stopping things like hyperbole, canned benefits statements and a call to action. Few things shut down a blog conversations faster than “act before … Continue reading
Posted in Internet Marketing, Practical Social Media
Tagged blog, case study, direct response, pagerank, podcast, press release
4 Comments
A 21 day plan for creating your own Internet radio or TV show
Tweet0Comments Image via Wikipedia Wake up everybody. The age of plentiful bandwidth is here. This means a streaming radio show can sound like the host is sitting right next to you. Last summer I blogged about my learning from producing … Continue reading
23 social media things for your next software marketing announcement
Tweet3CommentsIn no particular order: Blog it Tweet it Digg it Stumble it Post in LinkedIn groups Add to email signature Tweet it again later today Post to Facebook group(s)/fan page(s) Update your LinkedIn status Share in customer forums Reddit Create … Continue reading
Posted in Internet Marketing, Practical Social Media
Tagged b2b social media, software marketing
3 Comments
Where does it go from here?
Tweet2CommentsA number of recent conversations with clients and CMO friends have centered on what to try next in B2B marketing. The conversations have gone something like this: “I’ve cut back PR because I just couldn’t justify the retainer. Our traditional … Continue reading
Posted in Internet Marketing, Practical Social Media
2 Comments
Man can’t live on inbound marketing alone…
Tweet4CommentsI’ve been thinking a great deal about the balance between inbound and outbound marketing. I’m not a big fan of the term “inbound marketing” as it is largely a rehash of things that most online marketers discovered over the last … Continue reading
Posted in Accountable Marketing, Internet Marketing
Tagged inbound marketing, marketing channels, marketing mix
4 Comments
What’s old is new
Tweet0CommentsLast week I blogged about fresh alternatives to the B2B marketing lead generation trinity (webinars, whitepapers and tradeshows). While few parts of your marketing mix can help you tell your story, share a demo or answer questions like a live … Continue reading
Fresh ideas…
Tweet1CommentsThe tech marketing holy trinity (ie webinars, whitepapers and tradeshows) still rule for most of the B2B marketers I meet. That doesn’t mean that they aren’t thinking about ways to test the waters with new/social media. While their customers may … Continue reading
A post evangelic social media world
Tweet2CommentsAs a followup to my recent rant about faith-based arguments, I grappling for a better label for a social media proponent. Aside from the obvious consultant label (self deprecating barb), I came up with the idea of replacing “social media … Continue reading
Is social media doomed?
Tweet7CommentsAs I blog about new media, I am often struck by the irony of my social media “lifestyle”. Many of my new “friends” have drunk the web 2.0 Kool-aid and spend most of their time on social media talking about … Continue reading
Posted in Internet Marketing, Practical Social Media
Tagged b2b social media, SEO, social media
7 Comments
Are you measuring the right things?
Tweet0CommentsI’d like to share a story about a time when I thought I was measuring the right thing (but wasn’t). I had decided that paid search was the right answer for my business. Many of my competitors were buying keywords … Continue reading
Posted in Accountable Marketing, Internet Marketing
Tagged Accountable Marketing, marketing measurement, SEM
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