Category Archives: Internet Marketing

Man can’t live on inbound marketing alone…

I’ve been thinking a great deal about the balance between inbound and outbound marketing.  I’m not a big fan of the term “inbound marketing” as it is largely a rehash of things that most online marketers discovered over the last … Continue reading

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What’s old is new

Last week I blogged about fresh alternatives to the B2B marketing lead generation trinity (webinars, whitepapers and tradeshows).  While few parts of your marketing mix can help you tell your story, share a demo or answer questions like a live … Continue reading

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Are you measuring the right things?

I’d like to share a story about a time when I thought I was measuring the right thing (but wasn’t). I had decided that paid search was the right answer for my business.  Many of my competitors were buying keywords … Continue reading

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