I’d like to share a story about a time when I thought I was measuring the right thing (but wasn’t). I had decided that paid search was the right answer for my business. Many of my competitors were buying keywords and there was plenty of traffic in the space. The popular terms were bid up [...] [...]
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So how do you start an affiliate marketing program? As ubiquitous as affiliate programs are, I couldn’t find any great online content about getting started. I was looking for something pretty simple like a checklist or PPT with the key questions and considerations. Over the last 6 weeks, I’ve interviewed a series of “experts” to [...] [...] Who said that search engine marketing is yesterday’s news and it is all about social media these days? Yesterday I discovered a meetup on Twitter and decided to sneak out from the nightly festivities with the Tangy clan to attend the monthly confab of the Cambridge Search Engine Marketing group (this was the closest name [...] [...] |
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