I had a chance to talk with one of my favorite marketing innovators and bloggers, Scott Brinker. In classic Tangyslice fashion we talked about the value of agile and the role of experimentation in marketing. Here is the full interview. [...]
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I prepared this presentation for a “lunch and Learn” session with Joe Chernov and his team at Eloqua. An introduction to agile for marketing View more PowerPoint from Frank Days [...] In baseball, there is an old adage that “stats are for losers”. This refers to the fact that fans often resort to talking about the stats of their favorite team or players when they are losing. In pro sports, winning is what matters – all else is background noise. [...] I asked the question “Does B2B marketing need a new management paradigm?” B2B Magazine’s NetMarketing Breakfast on Sept 23, 2010 Does B2B marketing need a new management paradigm? View more PowerPoint from Frank Days [...] Last week I blogged about fresh alternatives to the B2B marketing lead generation trinity (webinars, whitepapers and tradeshows). While few parts of your marketing mix can help you tell your story, share a demo or answer questions like a live web event, I feel like the medium has become tired. How many sessions about “Best [...] [...] I think marketing people get a bad rap and often think that accountability is the root cause. Too often we use words like “brand building” to mask the fact that we can’t connect some of our activities with tangible results. Here are some questions to assess how accountable you are as a marketer. Do you [...] [...] |
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