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Category Archives: Innovative Marketing Management
Are benchmarks for losers?
In baseball, there is an old adage that “stats are for losers”. This refers to the fact that fans often resort to talking about the stats of their favorite team or players when they are losing. In pro sports, winning … Continue reading
A 21 day plan for creating your own Internet radio or TV show
Image via Wikipedia Wake up everybody. The age of plentiful bandwidth is here. This means a streaming radio show can sound like the host is sitting right next to you. Last summer I blogged about my learning from producing a … Continue reading
What’s old is new
Last week I blogged about fresh alternatives to the B2B marketing lead generation trinity (webinars, whitepapers and tradeshows). While few parts of your marketing mix can help you tell your story, share a demo or answer questions like a live … Continue reading
Am I a social media laggard?
I frequently get a variant of this question from many of my B2B marketing colleagues and I usually answer it with a big, fat “it depends”. Are your customers using social media? Are important conversations happening online without you (that … Continue reading
Are you an accountable marketer?
I think marketing people get a bad rap and often think that accountability is the root cause. Too often we use words like “brand building” to mask the fact that we can’t connect some of our activities with tangible results. … Continue reading
Nine things to consider when starting an affiliate marketing program
So how do you start an affiliate marketing program? As ubiquitous as affiliate programs are, I couldn’t find any great online content about getting started. I was looking for something pretty simple like a checklist or PPT with the key … Continue reading
Hubspot asks who do you love?
The good people at Hubspot never let me down. I was doing my early morning scan of Twitter when I came across a tweet with a shoutout to send “LinkLove” to anyone you want (ie friend, colleague or favorite blog). … Continue reading
Posted in Innovative Marketing Management, Internet Marketing, Practical Social Media
Tagged SEM, SEO, Viral Marketing
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Selective Neglect
Early in my graduate school experience I learned a valuable lesson. We had six classes each with a theoretical two hours of homework per class hour. This added up to something like 60 hours of class and homework excluding the … Continue reading
