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Category Archives: Innovative Marketing Management
A 21 day plan for creating your own Internet radio or TV show
Tweet0Comments Image via Wikipedia Wake up everybody. The age of plentiful bandwidth is here. This means a streaming radio show can sound like the host is sitting right next to you. Last summer I blogged about my learning from producing … Continue reading
What’s old is new
Tweet0CommentsLast week I blogged about fresh alternatives to the B2B marketing lead generation trinity (webinars, whitepapers and tradeshows). While few parts of your marketing mix can help you tell your story, share a demo or answer questions like a live … Continue reading
Am I a social media laggard?
Tweet1CommentsI frequently get a variant of this question from many of my B2B marketing colleagues and I usually answer it with a big, fat “it depends”. Are your customers using social media? Are important conversations happening online without you (that … Continue reading
Are you an accountable marketer?
Tweet5CommentsI think marketing people get a bad rap and often think that accountability is the root cause. Too often we use words like “brand building” to mask the fact that we can’t connect some of our activities with tangible results. … Continue reading
Nine things to consider when starting an affiliate marketing program
Tweet0CommentsSo how do you start an affiliate marketing program? As ubiquitous as affiliate programs are, I couldn’t find any great online content about getting started. I was looking for something pretty simple like a checklist or PPT with the key … Continue reading
Hubspot asks who do you love?
Tweet6CommentsThe good people at Hubspot never let me down. I was doing my early morning scan of Twitter when I came across a tweet with a shoutout to send “LinkLove” to anyone you want (ie friend, colleague or favorite blog). … Continue reading
Posted in Innovative Marketing Management, Internet Marketing, Practical Social Media
Tagged SEM, SEO, Viral Marketing
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Selective Neglect
Tweet0CommentsEarly in my graduate school experience I learned a valuable lesson. We had six classes each with a theoretical two hours of homework per class hour. This added up to something like 60 hours of class and homework excluding the … Continue reading
How many KPIs do I need?
Tweet1CommentsIt always starts off with a simple request for KPIs or key performance indicators. The challenge I often see is cutting through the noise and actually getting to the metrics that are truly “key”. So what makes a KPI? … Continue reading
