Thanks to Jim Ewel for putting the panel together. While the conversation was short, it was great to have a chance to spread the word and connect with the other panelist including Scott Brinker, one of the founders of Ion Interactive and the blogger behind Chief Marketing Technologist, Tom Wentworth, Chief Strategy Office at Ektron, [...] [...]
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January 14th, 2013 | Category: Practical Social Media | Leave a comment I was a guest on This Week in Social Media hosted by PJA Advertising + Marketing. The show was rebroadcasted last week. I had a chance to listen again and thought there were some interesting nuggets. Mike O’Toole and I talked about the practical aspects of running social for a public company. I really like [...] [...] August 17th, 2010 | Tags: Agile Marketing, PJA, social media | Category: Practical Social Media | Leave a comment I’m sure that most of us have heard the social media truism that first step to being more social is listening. An entire industry has sprung up around listening platforms. Before you sign up for 12 months of service from the platform of the day, here is my list of low cost/no cost ways to [...] [...] August 4th, 2010 | Tags: Google, listening, marketing, social media, twitter | Category: Practical Social Media | 4 comments IDC Advisory Service, Marketing Operations Board meeting in San Jose on May 26, 2010. Seven ways to make your marketing more agile View more presentations from Frank Days [...] May 27th, 2010 | Category: Practical Social Media | Leave a comment My slides from the MassTLC breakfast on where we discussed trends and changes in marketing expenditures for 2010. Mtlc Sales & Marketing Panel, March 18, 2010View more presentations from Frank Days. [...] March 18th, 2010 | Category: Practical Social Media | Leave a comment A direct response marketing program – This means we need to avoid the urge to include conversation stopping things like hyperbole, canned benefits statements and a call to action. Few things shut down a blog conversations faster than “act before Friday…” or some other type of offer. A press release – PR teams have a [...] [...] March 16th, 2010 | Tags: blog, case study, direct response, pagerank, podcast, press release | Category: Internet Marketing, Practical Social Media | 4 comments Image via Wikipedia Wake up everybody. The age of plentiful bandwidth is here. This means a streaming radio show can sound like the host is sitting right next to you. Last summer I blogged about my learning from producing a couple of online radio shows. I created this post as a follow roadmap to help [...] [...] March 11th, 2010 | Tags: b2b social media, internet radio, internet TV, radio show, social media, streaming radio | Category: Innovative Marketing Management, Internet Marketing, Practical Social Media | Leave a comment I’ve been accumulating news stories and blog posts for a B2B social media training course. As much as I like Digg, I felt like Delicious was a better way to organizing the articles. Here is the link [...] December 9th, 2009 | Tags: social media reading list, social media training course | Category: Practical Social Media | 3 comments If you haven’t figured it out yet, I joined Novell as the Director of New and Social Media back in October. I am superstitious and don’t like to announce things for 60 days (it is a long story about potatoes and blenders that my wife would be glad to share with you). Yes, the “summer [...] [...] December 8th, 2009 | Category: Practical Social Media | 4 comments In no particular order: Blog it Tweet it Digg it Stumble it Post in LinkedIn groups Add to email signature Tweet it again later today Post to Facebook group(s)/fan page(s) Update your LinkedIn status Share in customer forums Reddit Create a one minute podcast for iTunes Record a one minute Webcam video for YouTube Upload [...] [...] November 13th, 2009 | Tags: b2b social media, software marketing | Category: Internet Marketing, Practical Social Media | 3 comments |
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