Day 2: Working Through the Backlog of Nominations

Progress: 16 sites. Man, this is a slow process. At least my cat is now a social media star now too. Recent nominations from friends: Dogster: For the love of the dog. I do like dogs but I have a house full of kids right now. We dog sit for my neighbor’s dog sometimes. Does that count? I think it does! Catster: OK, I added our family cat for my kids. I figured they would enjoy it. No paw mail yet:-( Visit my family Join the Catster community Trig.com: It’s all about self-expression. They say they are for the “regular joe”… hey, I’m a regular joe! OK, It’s been a while since I starred in a local rock band (OK, I played for one summer with the band Heretix, I went back to college, they became local heroes and well, here I am). I did once have one of those cool 80’s Duran Duran haircuts (good thing we didn’t have Facebook back then). Zivity (beta): Not sure I’m ready to join beauty revolution. Also , my career a fashion photographer was short lived. Sorry, I’m going to pass here. OK. Onward and upward. Tomorrow is another...

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Day 1: Taking Inventory

Progress: 13 sites down, 87 to go Here’s what I have signed up for so far: Sites I really use: LinkedIn Facebook Twitter Hellotxt Netvibes Flickr Sites that nag me because people I know use them: Plaxo Digg Others I have signed up for but haven’t done much with: Myspace Pownce Technorati Plurk Hi5 Requested private betas but I guess I’m not good enough for them: Jaiku brightkite Pending suggestions form friends: Bebo Virb Dogster Cork’d Trig Catster It is getting late so I’ll have to signup tomorrow. Wish me luck and keep those suggestions...

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30 Days: Social Media Odyssey

There is a social media site for virtually anything you can imagine. After a recent conversation with limeduck about staking claim to your digital brand, I decided to test his premise Morgan Spurlock style. For the next 30 days, I will explore the impact of living the social media dream. Here are my rules of engagement: 1. Sign up for as many social media sites as possible. 2. Register for each as Tangyslice, a middle aged man desperately seeking social media coolness. 3. Place a link or badge on my personal blog for each new site I join. 4. Solicit site suggestions from friends and colleagues. I can be reached at tangy [at] tangyslice dot com (or @tangyslice if you prefer Twitter) if you have any suggestions. 5. Blog frequently about the experience. To make this more than just another inane attempt at online greatness, I will be raising money for my kids’ elementary school through the Brackett School PTA in Arlington MA. I am personally pledging $1 for every registration and hope that others will support my cause on my online fundraising page. I am setting my goal for 100 sites. Wish me...

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Confessions of a Social Media Junkie

Alright, I have a confession to make. I recently traded an online poker hobby (an addiction according to my wife) for a quest for the perfect social media experience. This is my story. My first “taste” of social media started innocently enough about seven years ago when I signed up for Plaxo. You remember Plaxo – that simple website that allowed you to sync your Outlook contacts online. It was a godsend when I changed jobs that year and didn’t want to get caught in Outlook/spreadsheet formatting/exporting/importing hell. After I solved that problem, I promptly forgot about them. I know there’s PlaxoPulse but it looks like its going end up a bridesmaid. About 18 months later, I started to see my first connection requests for LinkedIn. They came from some quality people so I had to join. Fast forward five years and a couple of hundred LinkedIn contacts later, I have a pretty nice virtual Rolodex complete with downloadable Vcards. Feeling pretty good about this, the MIT InfiniteConnection and sundry email accounts, I didn’t feel the need to go shopping for any new tools to “manage” my friends. Boom. Enter the Web 2.0 explosion. “You have to be on Facebook” says one friend. “No, it’s Twitter where the really important people hang out”, says another. “You need FriendFeed to make sense of it all”, the Twitterati scream. In this process, I have discovered that 2008 in the Web 2.0 world (do people still use this term?) is analogous to 1900 in the auto industry. We are witnessing an era of incredible innovation with social media companies forming for every imaginable niche interest group. As a student of technology evolution, it will be fascinating to see that magic moment when the dominant design emerges (or maybe it already has?) and we see the obvious winners and losers. Until then, I am going to keep on signing up for new sites and staking claim to my online persona (who is this @tangyslice guy anyways?) in as many channels as possible. Who knows, the next winner is likely to be the one with a funny sounding 5 letter name who figures out that I just want an easy way to connect with the people important to me and colleagues interested in following my path in life. Sounds simple right? We’ll...

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Selecting a Web 2.0 PR Agency (Part III): The Final Pitch

“The Final Pitch” can be the most entertaining and frustrating part of the selection process. We started with goals of understanding the strategic strengths of the principals and quality of the proposed team for our account. Both Limeduck and I have experienced the classic agency “bait and switch” (ie the killer pitch from the partner only to get stuck with a team full of underwhelming fresh grads learning the ropes). Since we already had at least one phone call and one in-person meeting with each team, we were focused on getting to know the people who would ultimately do the work. The real first test was when we asked that the proposed account team deliver the final pitch. After the initial shock of this request subsided, each of the finalists found a way to trust its people. While the pitches tended to follow the scripts, we eventually got authentic responses from the individuals and a clear view of the team dynamics. Things we looking for: How comfortable was the principal in keeping quiet while we probed for original thought? How fresh were the ideas? Did these people really understand and use social media? What members of the team had relevant experience with Web 2.0 clients? Did they really understand what we did and viewed us as more than just another account? Many intangible measures come out during “The Final Pitch”. We were looking for signs of learning. For example, how did the team refine its initial ideas from the first meeting to the final pitch? We also believe that Firstgiving is doing something truly different so were expecting a unique pitch that reflected this belief. And finally, we were looking for how the team worked together as this is a reasonable proxy for how they would work with our team. Stay tuned for more details about how put it all...

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Social Media and Microblogging: Twitter

Did I tell you I love Twitter? Who knew 140 character random musings could bring so much pleasure. Did I tell you I love Twitter? I already have 14 people following me including Obama, Clinton and MC Hammer! Did I tell you I love Twitter? Who knew my Firstgiving colleagues from the UK also enjoy late afternoon chocolate breaks? Did I tell you I love Twitter? Or that my short attention span syndrome can be treated with microblogging? Did I tell you I love Twitter? Either way, everyone who’s anyone is Twittering. Why aren’t you?...

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