Happy Podcampers Converge on Boston

Next week will be a real test of the Team Tangy’s Web 2.0 cred as we join the Boston podcasting community (the poderati?) at the second annual podcamp Boston. We take some local pride that Boston seems to have been first with podcamp. Even though Tangy Slice is so far silent, we do enjoy our podcasts once in a while. If you love podcasting, you should go. If you have no idea what podcasting is, you still might want to go. It’s free and you can soak up some cool tunes. Frank and I are hoping to connect with the business end of the poderati and hear about some real B2B applications. Perhaps we’ll see you...

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Some atwitter

While Frank was wading into the trenches of the Facebook vs Linkedin wars (my personal scorecard: jobs scored through Facebook: 0, dates scored through Linkedin: 0) I was trying to to figure out what the heck is the deal with this Twitter thing. Everybody is talking about it and nobody over a certain age seems to have any idea what the fuss is all about. Twitter is a site that lets you very easily post a brief statement of whatever you’re doing at that particular moment. (my first post was “joining twitter”) You can update this as often as you like and you can look at what other people are doing at that moment or what they’ve been doing recently. You can “follow’ people to receive a feed of what they’re up to on an ongoing basis. There are some tools that let you use Twitter from mobile phones and let you implant Twitter information in other sites, including Facebook. (Where, by the way, the entirely of Twitter’s functionality is available in just one of the hundreds of widgets available. More of Facebook later) I might not be explaining this very well, but please take my word for it, this is terribly, terribly, addictive and could easily soak up all the spare time in the universe. How? Why? You’ll just have to try it. By way of example, I present the Twitter profile of one Sockington. According to his (?) bio, “I am Jason Scott’s Cat.” As of this writing, Sockington says “Can’t talk now. Too busy licking.” and has 86 followers. Make that 87. At this rate, by the end of the year easily 100 people will have signed up to know what Jason’s cat is doing right now. What does this mean for businesses? Besides that you should seriously consider banning your employees from using it at work, not much that I can figure out. There seems to be nothing on Twitter that even smells like a business model or a way to monetize the millions of hypnotized followers they seem to have acquired. But if you can create a platform where people post information multiple times a day and check that information almost constantly, you’ve definitely got something of value on your hands. Let’s think a little more outside this admittedly squsihy box. Is there a place in a business setting or more importantly in b2b marketing for this kind of ultrapresence? It’s nice to know which of your co-workers is online or out of the office using your IM tool or intranet application. Would it be helpful to know that at this particular instant, Janice...

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B2B Social Media Mogul

It is hard to ignore LinkedIn and its 10 million-plus users. It seems like a day doesn’t pass without an old college classmate, former coworker or late night business school study group partner reconnecting via LinkedIn. http://www.linkedin.com/static?key=press_releases_041107 What I like about LinkedIn: Easy access to vCards for the most important nodes of my professional network. I can forget about Outlook Contacts when I have a virtual repository that is always up-to-date. (What happened to Plaxo?) “Who has viewed your profile” – Despite the uncertainty of who exactly viewed my profile, I am always curious about why the random person from random company is “checking me out”. Many times it is the precursor to an invitation from that long lost friend or colleague. “People you may know” – I marvel at the their power to predict people who I already may know. They range from a roommate of my Marketing Analyst to a candidate I interviewed six months ago. In the end, I can see how the more nodes in the network make it a more powerful tool. This is also a creative way to get me to link with additional people. LinkedIn proves social media can work in the B2B world. If history repeats itself, we’ll see many more innovative sites like LinkedIn that capture the attention of millions of career-oriented B2B types. Any site that you...

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A Web 2.0 Tag Cloud

I was killing time waiting for hideous traffic on 128 to subside so I could get to the mall to buy espresso cups, and I came across this Web 2.0 tag cloud on wikipedia. I was researching tag clouds, because I think they’re cool, but I realized that this particular example was something worth pointing out here on Tangy Slice, and the color scheme matches well, too. For businesses and businesspeople thinking, “Hey, we’ve got to do some of this Web 2.0 stuff!” this is a good place to illustrate that the definition is fuzzy (cloud-like, get it?) and it includes many concepts, not all of which are really applicable or profitable for every business. If you’re too lazy to come up with your own Web 2.0 marketing strategy, you can always just make your own tag cloud here. I bet it’ll look really cool in your next powerpoint...

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The Great Graveyard of the Blogosphere

With all the current hype for blogging, sometimes the cold, hard facts get lost. According to research from Gartner Group, the number of abandoned blogs will topped 200 million in late 2006. Jokes about creating a blog to impress your Mom aside (Hi Mom:-), they are predicting that the number of blogs will peak at 100 million in 2007 before dropping back to around 30 million. Nothing to sneeze at but a drop in the bucket for the global Web. Link What does this mean to the average B2B marketer? Content and community seem to be the key. Do you have something relevant to say? Is there an audience who cares enough to read and discuss your topic? While I presently enjoy discussing the subtleties of postal data quality can I find an online quorum? In the end, the basic drivers of successful Internet marketing still apply (event with Web 2.0) – content is king and community is his queen. The barriers to starting a blog are so low that just about anyone can have (and adandon one). So what are you waiting...

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