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Category Archives: Practical Social Media
History repeating itself
About ten years ago corporations often blocked Hotmail and AOL from employees. It is amazing how many times in the last month I’ve heard about this same behavior going on with social media. I know that looking at pictures from … Continue reading
Posted in Practical Social Media
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Fresh ideas…
The tech marketing holy trinity (ie webinars, whitepapers and tradeshows) still rule for most of the B2B marketers I meet. That doesn’t mean that they aren’t thinking about ways to test the waters with new/social media. While their customers may … Continue reading
When I grow up I want to be microfamous
Please accept my apologies for disappearing over the last few weeks. Life has a way of getting busy with things like helping clients, producing a radio show, and performing my mission critical soccer dad duties. Somewhere in between I’ve been … Continue reading
Event tomorrow
If you have time tomorrow afternoon, I hope that you can join our second Skeptical CMO and friends online panel. We will be debating how much social media a company really needs. You can sign up at cmo.eventbrite.com. I hope … Continue reading
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A post evangelic social media world
As a followup to my recent rant about faith-based arguments, I grappling for a better label for a social media proponent. Aside from the obvious consultant label (self deprecating barb), I came up with the idea of replacing “social media … Continue reading
Is social media doomed?
As I blog about new media, I am often struck by the irony of my social media “lifestyle”. Many of my new “friends” have drunk the web 2.0 Kool-aid and spend most of their time on social media talking about … Continue reading
Posted in Internet Marketing, Practical Social Media
Tagged b2b social media, SEO, social media
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Is Facebook vs. Twitter the next epic battle?
With the recent design changes at Facebook, the media is buzzing about the “epic” battle for status update supremacy. If you are looking for an informative article about the growing rivalry, check out a great post by Brian Solis on … Continue reading
Am I a social media laggard?
I frequently get a variant of this question from many of my B2B marketing colleagues and I usually answer it with a big, fat “it depends”. Are your customers using social media? Are important conversations happening online without you (that … Continue reading
Getting started with B2B social media
I spend so much time these days talking about social media that I sometimes forget that these are relatively new channels. The most common question I get these days is “how do I get started”? Facebook? Twitter? Blogging? I know … Continue reading
Posted in Practical Social Media
Tagged b2b social media, getting started, social media measurement
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Is PR relevant in a social media world?
Regular readers of the ‘slice know that I frequently rant about the need for marketers to be more accountable. Given the challenge of measuring the direct impact of PR, I could take the easy position that you should kill your … Continue reading
