My social media reading list

I’ve been accumulating news stories and blog posts for a B2B social media training course.  As much as I like Digg, I felt like Delicious was a better way to organizing the articles. Here is the link I particularly like Peter Kim ‘s wiki with social media use cases.  ** Name drop alert *** Peter, maybe we could grab another giant crab boil at SXSW this year with Mr. Cutler… I still need to add a bunch of Groundswell related stuff and don’t like any of the conventional articles about measurement as they were mostly written by people who have never marketed anything besides themselves. Did I miss any obvious ones. Any ones I should delete? Thanks and slice you...

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The summer of Frank has become the winter of Novell

If you haven’t figured it out yet, I joined Novell as the Director of New and Social Media back in October.  I am superstitious and don’t like to announce things for 60 days (it is a long story about potatoes and blenders that my wife would be glad to share with you). Yes, the “summer of Frank” is officially over as I settle in to a new office and working with a new team. I wasn’t actively looking for a full time gig but this was a pretty special opportunity.  Novell has a long legacy with online communities dating back to the Compuserve days and I am excited to help the team get the most out of this generation of social channels. I am also thrilled to be one of seven Sloanies on the team (that makes me lucky, Justin, right?).  I guess I am going to have to make things happen as Troy Monney who runs our Field Marketing team gave me the nickname the “silver bullet”.  How’s that for no pressure? A couple of quick thank yous to my peeps at PJA Advertising. I learned a ton over the summer from Mike O’Toole, Phil Johnson, Hugh Kennedy, Matt Magee, Andy Kling and the rest of the team.  There are also too many great people to me who made this a memorable adventure including Paige Arnof-Fenn, Jim Storer, Rachel Happe, Bob Collins, Jeff Cutler, Mark Sutton, Matt Grant, and the wannabe food blogger known as Limeduck.  It was great to reconnect with everyone at Experian-QAS including Beatriz Santin and Richard Delahaye.  And finally, I’d say good luck to the graphic designer who replaced me at my previous company. Please do keep in touch and stay tuned.  I am planning to share more of my learnings and continue to challenge the conventional wisdom of those so called “social media evangelists”. Thanks and stay tangy my friends. –...

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23 social media things for your next software marketing announcement

In no particular order: Blog it Tweet it Digg it Stumble it Post in  LinkedIn groups Add to email signature Tweet it again later today Post to Facebook group(s)/fan page(s) Update your LinkedIn status Share in customer forums Reddit Create a one minute podcast for iTunes Record a one minute Webcam video for YouTube Upload your PPT to Slideshare Create a Friendfeed Get your blog listed on Technorati Tweet it tomorrow Update/create your Wikipedia page Post to vertical communities like Toolbox.com Ask friends to retweet Ask friends to “like” on Facebook Beg your favorite bloggers to mention Post picture from announcement party to Flickr I’m sure I missed some.  Any other...

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Calling the top of the social media market?

So what is tangy these days?  I think it might be time to call the top of the social media market.  I know, I know, people have been doing this since mid 2007 but I think we finally might have the traffic numbers to back this up.  Check out the traffic for what I consider three core social media sites for B2B marketers over the last four months. For some reason, the embedded graphs don’t show September which is flat for each graph so you should click through to Compete to get the full picture. One B2B site that seems to be growing is LinkedIn.  I guess people are still job hunting. OK, four months is not necessarily conclusive especially when they span the summer but it makes me wonder… So what does this all mean? Is the traffic migrating elsewhere? Are people focusing on job hunting again? Do the students now have homework? I guess we’ll really know we’re at the top when the Twitter guys sell out.  Insiders typically sell right before the crash, right?  FYI, they recently raised another round of VC money so I may be premature in calling the top. What do you think – are we at the top...

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Where does it go from here?

A number of recent conversations with clients and CMO friends have centered on what to try next in B2B marketing.  The conversations have gone something like this: “I’ve cut back PR because I just couldn’t justify the retainer.  Our traditional media buys are much smaller this year because the economy sucks.  We’re doing our one essential trade show this year and have killed the rest. We’re tweeting and have about 500 followers.  Most of my prospects and customers aren’t on Twitter. Our Facebook page has 250 friends but they are mostly employees, vendors and a small group of customers.  Despite alot of knob turning, our paid and organic search has reached a plateau.  And my sales team is complaining about the quality of the webinar and whitepaper leads…  What can I do?” Here are two cutting edge things that I have seen more progressive marketers testing: Social media lead generation – I know this may be heretical but try using social media to actively engage people.  People  are using one of the social media monitoring tools like Radian6, Scoutlabs or Trackur.  The obvious rules of social media apply (ie don’t be an idiot, be considerate, join the conversation, etc). Online Content Syndication – There are about 10-20 social media sites that have any traffic and really matter to the average B2B company.  Once you establish your presence on these sites, you can use tools like PingFM and Tubemogul as well as RSS feeds to push content.  The idea is to use tags based on your most important SEO keywords.  Again, I know this isn’t “joining the conversation” so you need to be actively monitoring things to participate and engage prospects. Can you suggest any others that I have missed? Also, for those of you didn’t get the 80’s one hit wonder reference in the post headline, here is the video for the song by the  bad Haircut 100.  Enjoy and stay...

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History repeating itself

About ten years ago corporations often blocked Hotmail and AOL from employees. It is amazing how many times in the last month I’ve heard about this same behavior going on with social media.  I know that looking at pictures from a neighbor’s BBQ on Facebook is quite dangerous but let’s get serious. Using this logic, then corporate IT should also turn off all access to Web browsing, blogging and personal emailing. I wonder when businesses will get comfortable with these new media and trust that employees can act...

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