The summer of Frank part deux?

When Attachmate completed its purchase of Novell and I found myself “on the street”, I thought I was all set for another summer of Frank. The great news, however, is that I received a job offer about 48 hours after my “departure” from Novell. My new role is leading marketing for Correlsense, a private software firm in the application performance management space. It has a bunch of happy customers, interesting technology, great investors and strong revenue growth – things I am very excited about.

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Are benchmarks for losers?
Oct14

Are benchmarks for losers?

In baseball, there is an old adage that “stats are for losers”. This refers to the fact that fans often resort to talking about the stats of their favorite team or players when they are losing. In pro sports, winning is what matters – all else is background noise. Most recently I was discussing effective metrics and the role of benchmarks with a friend when it was then it dawned on me that one could reasonably argue...

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Ten signs you are a skeptical marketer

You ask for goals and metrics before a project starts You search for analogous historical programs to give you sense of potential results You ask too many questions when a vendor uses jargon or overly technical terms You talk with others who have tried this type of marketing before You push vendors for CPA or pay for performance deals You make vendors give you the full volume price until a medium is proven You don’t believe the...

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And you may ask yourself-well…how did I get here?

The Talking Heads were playing on the radio as I made my trek to the train this morning.  I imagine many people are asking this very question today about their personal and professional lives.  What did I do to get into this situation?  I guess the better question now is “what do I do to make the the most of my future opportunities”? All the cliches about hard work and “making our own breaks” aside, now is the...

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Interesting presentation on marketing accountability

Reflecting on Marketing Accountability View more presentations from Alain...

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Are you measuring the right things?

I’d like to share a story about a time when I thought I was measuring the right thing (but wasn’t). I had decided that paid search was the right answer for my business.  Many of my competitors were buying keywords and there was plenty of traffic in the space.  The popular terms were bid up to the $2-3 dollar price range and based on my conversion assumptions, I thought I could get the customer acquisition cost tuned to the...

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