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Category Archives: Random Musings
And you may ask yourself-well…how did I get here?
Tweet0CommentsThe Talking Heads were playing on the radio as I made my trek to the train this morning. I imagine many people are asking this very question today about their personal and professional lives. What did I do to get … Continue reading
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The anatomy of a great april fools promotion
Tweet1CommentsDid you know that the word gullible is not in the dictionary? Bah, dum, bum, crash. Thank you very much. I’ll be here all week. Don’t forget to tip the waitresses. I knew it was going to be one of … Continue reading
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My week in social media and beyond
Tweet0CommentsBusy week so I didn’t have time for any opinion pieces. Here are some highlights from the week and what is on my mind. WebInno21 – Amazingly this was my first time at the event. I’ve signed up before but … Continue reading
Year-over-year performance – how do you measure it?
Tweet0CommentsMy experiences in fast-growing companies revealed a variety of ways people measure growth. The one that always gives me heartburn is year-over-year growth. It is frequently stated as a ratio of your current performance to same month or quarter in … Continue reading
Are the good things in life really free?
Tweet3CommentsMy life has been taken over by free (or almost free) things. Here are some examples: We decided to use WordPress for a company knowledgebase rather than purchasing from a leading a SaaS vendor. We finished a webinar that yielded … Continue reading
Thursday night in Beantown
Tweet0CommentsIt is always difficult to be in three places at one time so I had to make a difficult decision about what where to go last night. I had three options: MIT Entrepreneurship Center Reception, WBUR Tweetup or the Mass … Continue reading
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Tagged Hubspot, MIT Entrepreneurship Center, MIT Sloan, WBUR
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Can you trust anyone?
Tweet1CommentsThe issue of trust seems to be everywhere today. Can we trust our politicians when they say we need a massive bank bailout? Can I trust that this charity will spend my money wisely? Can I trust this online business … Continue reading
Monday Morning Musings
Tweet1Comments1. I found this interesting post last week by Peter Kim about a framework to measure social media. It is a step in the right direction but it still makes we wonder about when we will see industry standard metrics … Continue reading
Posted in Innovative Marketing Management, Random Musings
Tagged marketing measurement, Peter Kim, social media
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Monday Morning Musings
Tweet0CommentsHere are a couple of things that are on my mind this brisk Monday morning. 1. It is interesting to see Kel Kelly asking about partners and spouses who Twitter together. Personally, I spare my friends and family members from … Continue reading
Davis Square Chugger Alert
Tweet2CommentsMy British friends have an expression for those people hanging around, blocking sidewalks and taking other disruptive measures to get you to give to their cause of the day. They call them charity muggers or “chuggers“. Given the plethora of … Continue reading
