The summer of Frank part deux?

When Attachmate completed its purchase of Novell and I found myself “on the street”, I thought I was all set for another summer of Frank. The great news, however, is that I received a job offer about 48 hours after my “departure” from Novell. My new role is leading marketing for Correlsense, a private software firm in the application performance management space. It has a bunch of happy customers, interesting technology, great investors and strong revenue growth – things I am very excited about. [...]

And you may ask yourself-well…how did I get here?

The Talking Heads were playing on the radio as I made my trek to the train this morning.  I imagine many people are asking this very question today about their personal and professional lives.  What did I do to get into this situation?  I guess the better question now is “what do I do to [...] [...]

The anatomy of a great april fools promotion

Did you know that the word gullible is not in the dictionary? Bah, dum, bum, crash.  Thank you very much.  I’ll be here all week.  Don’t forget to tip the waitresses. I knew it was going to be one of those days when my 7 year old started the day with her own April fools [...] [...]

Year-over-year performance – how do you measure it?

My experiences in fast-growing companies revealed a variety of ways people measure growth.  The one that always gives me heartburn is year-over-year growth.  It is frequently stated as a ratio of your current performance to same month or quarter in the previous year. Here what makes this challenging: What happened last January?  Any big  customers [...] [...]

Are the good things in life really free?

My life has been taken over by free (or almost free) things.  Here are some examples: We decided to use WordPress for a company knowledgebase rather than purchasing from a leading a SaaS vendor. We finished a webinar that yielded over 1,800 signups.  We used Gotowebinar ($99/month) and emails our house list (~$400).  That is [...] [...]

Thursday night in Beantown

It is always difficult to be in three places at one time so I had to make a difficult decision about what where to go last night.  I had three options: MIT Entrepreneurship Center Reception, WBUR Tweetup or the Mass High Tech All Stars.  In the end I chose the E-center reception and the tweet-up.  [...] [...]

Can you trust anyone?

The issue of trust seems to be everywhere today. Can we trust our politicians when they say we need a massive bank bailout? Can I trust that this charity will spend my money wisely? Can I trust this online business is not some elaborate phishing scheme to clean out my bank account? Over the years, [...] [...]

Monday Morning Musings

1. I found this interesting post last week by Peter Kim about a framework to measure social media.  It is a step in the right direction but it still makes we wonder about when we will see industry standard metrics emerge for social media (ie cost per action, cost per click, etc). 2. I’ve seen [...] [...]

Monday Morning Musings

Here are a couple of things that are on my mind this brisk Monday morning. 1. It is interesting to see Kel Kelly asking about partners and spouses who Twitter together.  Personally, I spare my friends and family members from my microdrivel unless they are already a Twitterati or connected via Facebook or Linkedin. 2. [...] [...]