How do you track the success of customer or account management programs? Here are some examples I’ve seen:
Customer retention rate = The percentage of customers who stay with you over the total number of customers. The downside is that this number ignores the fact that some customers are more important/valuable than others.
Revenue retention rate = [...]
It is always difficult to be in three places at one time so I had to make a difficult decision about what where to go last night. I had three options: MIT Entrepreneurship Center Reception, WBUR Tweetup or the Mass High Tech All Stars. In the end I chose the E-center reception and the tweet-up. [...]
The issue of trust seems to be everywhere today.
Can we trust our politicians when they say we need a massive bank bailout?
Can I trust that this charity will spend my money wisely?
Can I trust this online business is not some elaborate phishing scheme to clean out my bank account?
Over the years, some of the brightest [...]
1. I found this interesting post last week by Peter Kim about a framework to measure social media. It is a step in the right direction but it still makes we wonder about when we will see industry standard metrics emerge for social media (ie cost per action, cost per click, etc).
2. I’ve seen a [...]
My British friends have an expression for those people hanging around, blocking sidewalks and taking other disruptive measures to get you to give to their cause of the day. They call them charity muggers or “chuggers“.
Given the plethora of chuggers who have descended on Davis Square in Somerville, Limeduck and I have decided to create [...]
Everyday I’m reminded that Marketing is both art and science. It is the art part that always challenges me. There is no formula to derive that magical viral marketing video or blockbuster TV ad. It usually requires someone with a wildly creative mind and a track record for delivering results. Beyond that I have found [...]
A colleague passed me this article about how organizations are changing from “push” to “pull” oriented approaches to deal with the 21st century challenges.
Having spent the better part of Sunday traveling and looking for ways to kill time that dreadful “two hours before an international flight”, I came across this interesting article on Mashable.
Many are obvious but all are great time killers.
Sometimes the tone here at the ‘Slice can be a little down. So few businesses seem to know what they’re doing with social media marketing, so many techniques are overblown, so much to criticize. But the other day, I ran across evidence that some people are getting it, and doing something about it.
After [...]
This turgid PC World headline popped out of my newsfeed this morning: Startup Company Asked to Leave Demo Show. Naturally, I had to click on this and find out what the fuss was all about. Here’s the skinny:
A scheduled presenter, mEgo at the semi-annual DEMOfall conference was summarily thrown out after it was [...]
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