This turgid PC World headline popped out of my newsfeed this morning: Startup Company Asked to Leave Demo Show. Naturally, I had to click on this and find out what the fuss was all about. Here’s the skinny:
A scheduled presenter, mEgo at the semi-annual DEMOfall conference was summarily thrown out after it was [...]
I am a scientist at heart and am always pressing my people for better ways to understand the effectiveness of program spends. This morning, I found a great series of articles by Heidi Cohen on ClickZ about “Retention Marketing”.
http://www.clickz.com/3626900
She offers some advice on how to track the effectiveness of your customer advocacy programs including:
Collating feedback [...]
I read in the Wall Street Journal this morning that Google and Microsoft are in an epic battle for the hearts and minds (and ad dollars) of Facebook. Besides not knowing who to cheer for, my mind drifted to Geocities and Tripod (what ever happened to them?). Then in the “Money and Investing” section, Dennis [...]
There’s been a lot of swirl around Ian Ayres, an econometrician and law professor at Yale, and his new book, Super Crunchers, and I’m generally in favor of it. Ayres advocates using data, not intuition, to make decisions. “duh” you say? Me too, but apparently there are lots of people who prefer their own intneral [...]
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