Tangyslice

Exploring marketing that is agile, accountable and social

Entries for the ‘Social Media Innovation’ Category

Is it Time for a Web 2.0 Bailout?

Now that Washington has bailed out the financial services, insurance and auto industries, isn’t time to rescue the investors in Web 2.0 companies?  Sure they funded businesses with limited (or even no business models) but here is my logic:

These companies just need time to be merged with others with more traffic and/or advertising revenue
The damage [...]

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Is the bubble bursting…

Those of you who followed my inane social media journey will recall my predictions about the fate of many of the Web 2.0 bubble companies.  Well, it seems that day of reckoning may be nearing.  You don’t have to look far to find articles about venture capitalists reducing investments or layoffs in the start-up world.  [...]

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Reflections from Social Media Breakfast 9 in Boston

Here are a couple of things that stuck in my head a day after the event.

It seems like mainstream corporate types (ie enterprise customers like EMC) are taking it slow with social media.  Like other new technologies, they are carefully evaluating it (in this case inside the firewall first) as another tool to help them [...]

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Monday Morning Musings

Here are a couple of things that are on my mind this brisk Monday morning.
1. It is interesting to see Kel Kelly asking about partners and spouses who Twitter together.  Personally, I spare my friends and family members from my microdrivel unless they are already a Twitterati or connected via Facebook or Linkedin.
2. I agree [...]

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Real people and social media interview: Kel Kelly

In this interview, I talk with Kel Kelly, Founder and CEO of Kel & Partners.  As you will see Kel is enthusiastic about Web 2.0.  This is no surprise as it is a cornerstone of her practice.  She explains how they are now seeing interest in social media spreading beyond a narrow band of Web [...]

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Real people and social media: PJA Advertising

With all the hype surrounding social media these days, I decided I would find some “real people” using Web 2.0 to improve the way they do business.  Over the next few weeks, I will be interviewing a series of marketers and agency people to better understand what it all means to “the rest of us”.
In [...]

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My love-hate relationship with LinkedIn

Over the last few months I’ve seen a significant decrease in LinkedIn connection requests and a corresponding increase in Facebook friends.  It seems that Generation X is waking up to Facebook and may start nibbling on LinkedIn’s user base.  While these two sites serve very different purposes, they are still fighting for my online attention.
Here [...]

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Post Mortem: Social Media Sites I Use

So here were are almost a month after the completion of my social media journey.  As promised, here is the list of sites I am still using:
Twitter: Now that their major outages seem to be behind them, I can regularly share my microdrivel with my “followers”.
Facebook: Gen-X is now embracing Facebook and I am regularly [...]

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Day 30: Crossing the Futility Line

Well my friends, the end is here.  I learned many things on this journey and plan to share them over the next few weeks.  In particular, I discovered that a couple of weeks of Twitter use can’t make you a social media expert (BTW, it takes at least a couple of years in a busted [...]

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Day 28: The End is Near

As I was reading the latest MIT Tech Review (the one with Leah Culver of Pownce on the cover), it dawned on me that most of my efforts on this adventure will likely be wasted.  The cold hard fact is that most of these site have no business models (I know, revenue can be a [...]

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