One of my lasting recollections from yesterday’s elections was how effectively the Obama campaign used its database. I never made a donation. I never attended an event. I never even talked with a chugger. All I did was forward a laugh-out-loud viral video to my wife and I was hooked.
Early yesterday morning I received an [...]
A couple of weeks ago I poked fun at the array of numbers that frequently masquerade as metrics. As a follow-up to that post, here are some additional thoughts about the attributes of meaningful marketing measures:
Connected - The best metrics are related to your overall business goals. This means things like program revenue or cost [...]
What once was a fun and hip way to promote your product or service has now become a common rationalization for the next magical project pitched by your favorite agency. Just take a minute and Google “viral marketing”. You’ll find an endless stream of creative types touting some viral video, screensaver or other form of [...]
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