Tangyslice

Exploring marketing that is agile, accountable and social

Entries for the ‘Web 2.0 PR’ Category

Real people and social media interview: Kel Kelly

Sep.19, 2008 in Social Media Innovation, Web 2.0 PR

In this interview, I talk with Kel Kelly, Founder and CEO of Kel & Partners.  As you will see Kel is enthusiastic about Web 2.0.  This is no surprise as it is a cornerstone of her practice.  She explains how they are now seeing interest in social media spreading beyond a narrow band of Web [...]

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Selecting a Web 2.0 PR Agency (Part III): The Final Pitch

Jun.17, 2008 in Marketing, Web 2.0 PR

“The Final Pitch” can be the most entertaining and frustrating part of the selection process. We started with goals of understanding the strategic strengths of the principals and quality of the proposed team for our account. Both Limeduck and I have experienced the classic agency “bait and switch” (ie the killer pitch from [...]

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Selecting a Web 2.0 PR Agency (Part II)

Jun.09, 2008 in Internet Marketing, Marketing, Web 2.0 PR

Based on the criteria from my previous post, we made the following short list of candidates:

PerkettPR (referral from friend at ConstantContact)
KEL and Partners (found them Googling)
Topaz (Limeduck worked with them before and raved about working with @DougH)
Version 2 Communications (Got recent LinkedIn connection from old colleague Rob Halpin who is working for Maura FitzGerald’s new [...]

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Selecting a Boston Web 2.0 PR Agency (Part I)

Jun.04, 2008 in Internet Marketing, Marketing, Web 2.0 PR

It has been over two years since I last searched for a PR agency in Boston and a lot has changed since then. With all the new social media channels exploding we needed to find an organization with proven Web 2.0 chops to support Firstgiving (an online community that connects people with the causes important [...]

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Tangyslice tests, questions and discusses social media as they relate to online marketing. For color, we also explore the intersection of agile management and technology marketing.