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  • Random Musings
  • Social Media

The Essentials of Marketing Automation

In early October, I moderated a panel at the MarketingProfs B2B Marketing...

Seven things a blog post is not…

A direct response marketing program – This means we need to avoid the...

A 21 day plan for creating your own Internet radio or TV show

Image via Wikipedia Wake up everybody. The age of plentiful...

The summer of Frank part deux?

When Attachmate completed its purchase of Novell and I found myself “on the street”, I thought I was all set for another summer of Frank. The great news, however, is that I received a job offer about 48 hours after my “departure” from Novell. My new role is leading marketing for Correlsense, a private software firm in the application performance management space. It has a bunch of happy customers, interesting technology, great investors and strong revenue growth – things I am very excited about.

Are benchmarks for losers?

In baseball, there is an old adage that “stats are for losers”....

Ten signs you are a skeptical marketer

You ask for goals and metrics before a project starts You search for...

Rebranding Agile: How agile marketing is changing the way marketers work

Last week I trekked to Malmo Sweden for the Oredev Conference. As the token...

Corporate Social Media: After the Buzz

I was a guest on This Week in Social Media hosted by PJA Advertising +...

Seven simple steps to more effective social media listening

I’m sure that most of us have heard the social media truism that first...