Last week I trekked to Malmo Sweden for the Oredev Conference. As the token marketer, I was asked to share how Agile marketing is being used in marketing today. Here is the video from my talk. Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World from Øredev Conference on Vimeo. Here are my slides if the video is too long. Rebranding Agile: How Marketers are Changing the Way they Work for Real-time World...
Join John Cass, Scott Brinker and me as the Boston Agile Marketing meetup moves to Hubspot in November.
Sean Zinsmeister of Nitro shares how Agile marketing is essential to his fast-growing software business. With over 20 people on the marketing team, Sean also shares how they are scaling Agile with their business. agile marketing podcast
John Cass and I interview Jason Lee and Emily Gould of Bloodhound. They share how Agile provides the flexibility and responsiveness they need as emerging mobile app marketers. Listen here
I had a chance to talk with one of my favorite marketing innovators and bloggers, Scott Brinker. In classic Tangyslice fashion we talked about the value of agile and the role of experimentation in marketing. Here is the full interview.