Tangyslice

Exploring marketing that is agile, accountable and social

Entries Tagged ‘Agile Marketing’

54 Pages of Nothing

Sep.16, 2008 in Agile Marketing, Marketing

A number of years ago I started a new job as the CMO of a fast-growing software company.  As I was rummaging through my new desk and the charred remains of my predecessor, I discover something something shocking that explained his untimely demise - his 54 page marketing plan.  I’ve never been one to create [...]

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Sex and the Agile Marketer

Aug.08, 2008 in Agile Marketing, Marketing

Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While the increasing measurability of the web does provide an unfair advantage to marketers with MBAs [...]

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Tangyslice tests, questions and discusses social media as they relate to online marketing. For color, we also explore the intersection of agile management and technology marketing.