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Tag Archives: Agile Marketing
Corporate Social Media: After the Buzz
Back in June I was a guest on This Week in Social Media hosted by PJA Advertising + Marketing. The show was rebroadcasted last week. I had a chance to listen again and thought there were some interesting nuggets. Mike … Continue reading
A seven step approach to agile marketing
In the past, I’ve discussed the benefits of applying agile project management to marketing programs without actually discussing the details of how it works. Based on the suggestion from a regular reader of the the ‘Slice, here is the agile … Continue reading
Posted in Accountable Marketing, Practical Social Media
Tagged Agile Marketing, marketing project management
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54 Pages of Nothing
A number of years ago I started a new job as the CMO of a fast-growing software company. As I was rummaging through my new desk and the charred remains of my predecessor, I discover something something shocking that explained … Continue reading
Sex and the Agile Marketer
Over the last few years, I have noticed a division in the types of marketing people I meet. Some colleagues have referred to this as data driven vs. marcom/branding types but in my mind this view never really worked. While … Continue reading
Posted in Innovative Marketing Management
Tagged Agile Marketing, Boston PR, marketing 2.0, marketing measurement
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