A 21 day plan for creating your own Internet radio or TV show

Image via Wikipedia Wake up everybody. The age of plentiful bandwidth is here. This means a streaming radio show can sound like the host is sitting right next to you. Last summer I blogged about my learning from producing a couple of online radio shows.  I created this post as a follow roadmap to help you create your own show. My guess is that this is a new venture so I am a big advocate of testing new media programs in no-cost or low...

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23 social media things for your next software marketing announcement

In no particular order: Blog it Tweet it Digg it Stumble it Post in  LinkedIn groups Add to email signature Tweet it again later today Post to Facebook group(s)/fan page(s) Update your LinkedIn status Share in customer forums Reddit Create a one minute podcast for iTunes Record a one minute Webcam video for YouTube Upload your PPT to Slideshare Create a Friendfeed Get your blog listed on Technorati Tweet it tomorrow Update/create your...

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Is social media doomed?

As I blog about new media, I am often struck by the irony of my social media “lifestyle”.  Many of my new “friends” have drunk the web 2.0 Kool-aid and spend most of their time on social media talking about social media.  From my conversations with them, you would think that these new media like Twitter and Facebook will change every aspect of our lives (heck, even Oprah is on Twitter now).  While I remain...

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Am I a social media laggard?

I frequently get a variant of this question from many of my B2B marketing colleagues and I usually answer it with a big, fat “it depends”.  Are your customers using social media?  Are important conversations happening online without you (that you should be a part of)? To be honest, I felt that way about two years ago when I was CMO of a fast growing software company.  It seemed like these new social media channels sprung...

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Getting started with B2B social media

I spend so much time these days talking about social media that I sometimes forget that these are relatively new channels. The most common question I get these days is “how do I get started”?  Facebook? Twitter? Blogging?  I know it’s a cop out but the answer is a big “it depends”.  Without exactly answering the question, here are a few things to consider when thinking about a social media program for a...

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